7)Newsletters have become mainstream ways to communicate with customers, generate revenue via ad inserts and drive a brand into marketplace. Now there are ASP (application service provider) solutions being brought to market by Microsoft and many others than enable a small or large company to manage all aspects of newsletter marketing via a browser.

8)No secret web is maturing, there's been a media firestorm last few weeks about how only four companies (AOL, Microsoft, Yahoo and Napster) commanded approximately 50% of overall traffic on web. Most disturbing to those of us not with aforementioned companies (Sidebar: am sure Steve Case and Bob Pittman are very happy), eleven companies commanded this percentage about a year ago.

9)Traditional media is experiencing same market downturn that Interactive ad agencies have been getting – look at your recent Newsweek, Der Stern, Time, Business 2.0, Upside, Fast Company, Wired and you'll see they would do Jenny Craig proud – they've lost a lot of ad weight.

10)Popups, popovers, popunders – whatever term you want to use for those annoying interstitial types of ads are still continuing to be deployed on more and more web sites. We think they are just bad marketing and are being used by sites or companies that can't figure out how to generate revenue with content (see #1) or dare we say real services!

Make sure your free E-Book has plenty of links back to your website.

The secret to making this technique work is to ensure that your Free E-Book is closely related to theme of your website. For example, if you market 'Search Engine Submission' tools from your website, an excellent topic for your Free E-Book would be 'Search Engine Positioning'.

Here's a tip that will help you find out exactly how much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home page (index.html), link to duplicate home page (free-ebook.html). This way, you'll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.

Include a short note on index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com http://www.upload.com http://www.ebooksnbytes.com http://ebooks.searchking.com http://www.free-ebooks.net/ http://www.reportsearch.com/ http://www.ebookdirectory.com/ http://www.ldpublishing.com/index1.html

2) Write Ezine Articles

Whatever you do on Web, you must have picked up dozens of tips along way - tips that would be very useful to other people who are just starting out.

Turn those tips into a series of articles, give them catchy titles and submit them to these 'article announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com mailto:aabusiness-subscribe@egroups.com mailto:aageneral-subscribe@egroups.com mailto:aainet-subscribe@egroups.com mailto:Free-Content-subscribe@egroups.com mailto:articles_archives-subscribe@egroups.com mailto:PublishInYours-subscribe@egroups.com mailto:publisher_network-subscribe@egroups.com mailto:ArticlePublish-subscribe@yahoogroups.com mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit them to these 'online article archives':

http://www.ezinearticles.com/add_url.html http://www.ideamarketers.com/ http://www.mega-success.com/articles/submit.shtml http://cyberprosper.com/submit.shtml http://www.womans-net.com http://www.connectionteam.com/submit.html http://www.netterweb.com/articles/ http://article_depot.50megs.com/ http://www.ezadsuccess.com/articles/submit.shtml

Think of your Articles and Free E-Books as seeds - scatter them around, then watch them bear fruit and multiply.