According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success.

Most would not set out to reach a destination without goals much same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it.

Set your goals and establish a plan. If you are marketing on Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in game.

We are living in 'information age' where hunger for information should be embraced. The explosive growth of Internet is a powerful reinforcement to fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use Internet to your advantage by packaging with good content.

The intention is to increase opportunity for success of every business promotion with aim of giving consumer an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals: Set your goals - what is end result of your marketing? Is it to sell 1000 widgets?

Research: Define your market - who are you trying to reach? Define method - how are you going to reach your market?

Plan/Organize: Find best ways to reach your identified target audience. Then choose best methods to reach your targeted market. By not doing so you are liable to spend a lot of money advertising in all wrong places. Lay out your plan in a manner that will provide best results

Test: Test your plan and track your advertisements and promotions. See what is successful. Depending on your testing results you may need to make revisions.

Market: Below are places that will expose your marketing plan and promotion to masses.

But as with all good technology, it hasn't actually brought sales teams, marketing departments, or customer service departments any closer to customer at all! Technology is a cold hard process that rarely subsitutes for a human voice and social interaction.

I really feel sorry for companies that struggled with software, dumped thousands and thousands of dollars into consulting sessions, developed training manuals and trained trainers, held meetings and issued management memos only to find that problem of customer loyalty was same if not worse.

They had right idea but they were listening to those lame marketing gurus again! The same guys who have been promoting direct mail postcards as best choice for farming prospects at a whopping 1-3% response rate!! (Whopee! Where do I sign up?) Seeing technology as a cure all for customer service is a grave mistake.

First of all there is a serious problem with oxymoron Client Relationship Management. Intimate loving families can't manage their relationships! How in heck is a company that sees its clients only a few hours each year going to manage relationship?

At best, you can sustain, grow,and cultivate relationship. At worst, you will lose it due to changes in client's circumstances, competition, economic and political factors, changing markets or (heaven forbid) your own terrible customer service and shoddy workmanship. But you will never be able to manage your clients. As a matter of fact... it is client who manages you. They tell you what products they want, and what your product is worth, how they want it delivered, and like green french fries or dirt flavored jelly beans, whether they want it at all!

Companies that have to fight for their customers are doing something wrong. It usually stems from not understanding customer. Going to a computer program to glean information, or find out what customer wants is just plain crazy.