Local/Regional Directory and Portal Submissions - If you have a local business, submit to local/regional directories.

Classified Ad Submissions - We Place bulk purchased low-cost ads in various online and offline newspapers and magazines which reach your target prospects.

Targeted E-mail - Send email to permission or targeted opt-in lists. ("permission marketing") We can reach thousands a day with this method.

Submit a National Press Release - A press release can be an effective way to get traffic to your site. We can post it over 40,000 contacts.

Post to NewsGroups - Find newsgroups related to your industry, or that your target audience would be reading. Then make some intelligent posts, contributing to ongoing discussion(s). If done correctly, newsgroup postings can bring you a great deal of traffic.

SafeList Advertising - You can join safe-lists, or pay a service to place safe-lists ads and advertising for you. Many do read emails, especially if subject line grabs them. They often check their safe-list email to verify that their own message has been properly sent. When doing so they often check out other interesting safe-list emails.

Follow-up Email Campaign - Virtually every pro marketer uses this powerful technique. Use automatic follow-up autoresponders to email a series of sales messages to your prospects, on preset days or intervals.

PPC Search Engine Listings - Use PPC to really target your market. Keywords will capture those interested in your product and deliver them to your door.

Don’t sit by and wait for all your planning and efforts to flow without monitoring:

Send Additional Press Releases - Stay in front of media. If possible send out approximately one press release per month.

Place Additional Ads - Once you have developed a winning promotion find additional ad space that will target your prospects. Increase your advertising results by gradually advertising in publications with larger and larger circulations. Always continue to measure your advertising effectiveness.

More Targeted E-mail – Once you have determined that targeted emailing is working for you multiply your efforts and do double, triple, or even ten times amount of mailing.

Consider Joint Venture (B2B) Marketing - Setup JVs (joint ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask question again, Marketing Miracles - Do they just happen? If you have followed basic guidelines of successful marketing you can now answer that yourself.

Now,do you think other stores know why I don't buy their produce? They have no clue, even though I have a membership card with them as well, they have no idea why I shop way I do.

In-house customer surveys and focus groups put client and company on same side of table working together as partners to develop better products and to cement relationships.

Getting a personal phone call, from salesman that sold me a car, asking for my honest opinion about car and telling me that he is there for me if I need help, is going to bring me back every two years, and as trust is developed, I will give him candid feedback to help him improve both product and service. If he listens to me and all of his customers he will come out a winner..if not... hiring a marketer is not going to make situation any better.

Case in point, current gas prices are driving down SUV sales. Can CRM software tell you that gas prices are going to hit an all time high in summer? Can CRM software tell you that your competition is coming out with a hybrid that will save produce 50% higher MPG. Can CRM soft ware tell you that your customer was in an accident that will make getting into an SUV painful and difficult and that for next few years he is going to buy sedans? No...but a single follow-up phone call by salesman will tell you everything you need to know if you ask right questions.

Building layers of insulation between company and client; software programs, autoresponders, marketers, and voice mail systems are death of communication. Most people won't tell you they are dissatified they will just leave...and you'll never know why because they won't leave a message on your voice mail.

Hire a customer service team made up of people who love people, are excellent listeners, and who genuinely enjoy their job! Hire a customer service team of problem solvers, people who enjoy challenge of creatively solving problems for people, pay them what they are worth! Train them to pass on all information from customer then act on that information immediately. There is no better client relationship than one that is face to face, person to person. Your customer service employees are front line, your company image, they represent your company in what they wear,say,think and do much more than your logos or ads. You pay them minimum wage and I guarantee they will tell customers what they think about you through actions, attitudes, and words!

It's a lot cheaper to pay your customer service people top dollar, than to pay for CRM.