© 2004, John Calder http://www.TheEzine.netWe've all heard of
idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of income? What does it take, and can anyone do it? What's process, and where should an Internet marketer start?
For many new marketers, most common obstacle in their new business is just to get started. They will usually have an idea, whether for their own product or service or to work as an affiliate. They will buy ebooks, audios, software, study hosting plans, and so on, trying to learn everything they can. The trouble is, they can on doing those things and never actually do anything. There's nothing wrong with learning from various products, and there are certainly plenty of tempting marketing info-products available. But at some point, they actually have to do something.
Perhaps second most common obstacle, and one that is hard for even veteran marketers to deal with, is difficulty in staying focused on one project, one goal, or one product. Marketers seem to be a curious lot, and by and large are naturally drawn to different paths of earning income, different marketing techniques, and yes, latest info-product or software of day. Even marketers who've gotten past idea that one-click will make them rich still tend to fall into habit of hopping between projects.
To truly understand what building multiples streams of income in Internet marketing is all about, let's carry idea of to a real life analogy. Let's pretend we're farmers who need to irrigate our field so our crops will grow. These crops will both feed us, and provide us with an income since we can sell a portion of them. Nearby are several rivers, where water is plentiful. Step by step, what do we have to do?
First, we have to dig trenches in our field towards river, so water will flow to where it's needed. Did you notice digging part? That means work has to come first, before anything else happens. You can buy all manuals you want on digging trenches, you can ask others what they've done, you can study trench-gurus, and those are good things to do. Learn from experience. But in end, no trenches will appear until you dig.
