"Tested Advertising Methods" by John Caples, first published in 1932 and now in its fifth revision, is another advertising and direct response masterpiece. This is where you will learn meat of copywriting and advertising. Caples is creator of one of most well-known ad headlines ever - "They Laughed When I Sat Down At The Piano. But When I Started To Play..." . That headline was created at beginning of an advertising career that lasted 45 years.

Finally, there's "The Robert Collier Letter Book". Like others, this was first published in early half of 20th century, in 1934. Yet it still remains a truly great classic today. This is considered by many copywriters to be "salesmanship in print". Collier reveals techniques that are still effective today because our basic wants and needs are still same. For many years copywriters paid large sums to buy a used copy of this book. It's now available directly from Collier family online.

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But wait! Before you dig, isn't it important to know where you're going to dig? Would it make sense to put all of your trenches at one end of field, or should you strategically plan them first, so they'll bring most benefit to your crop with least effort on your part?

By way, shouldn't you also decide which river you're going to dig towards? You're not going to just start digging somewhere and see what happens, are you? No, you'll plan where your trenches go, and you'll also dig towards river that makes most sense for your field and crop. It should have a good water flow, with little potential of running dry, and should be fairly easy to find and reach. You don't want to dig towards a river that's miles away, that you've only heard about but never have seen do you?

Now, key to everything. Are you going to dig a foot or two in one trench, then move on to another, then another, digging a little each time then starting over? Or would it be better to finish first trench that will bring most potential water? You could start a small part of your overall crop that is fed by water in first trench. While it's growing, you can move on to second trench, and so on. That seems like a better plan.

Finally, don't forget that you may run into rocks, clay, snakes, and other dangers in some places you dig. Just know that will happen sometimes, and find a new place to dig.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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