Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website. Right?

The next thing I suggest is an employee survey. Ask them about what's happening where company meets customer. Find out how employees feel about company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors.

That scenario is particularly painful for Internet beginners lacking advanced researching skills of more seasoned Netizens. Nevertheless, is there a way for most inexperienced surfers to ascertain initial merits of a particular offer?

There is a general procedure to dissect and examine most Internet Marketing offers, in broad terms. The bulk of offers can be classified into two categories: Dream Merchants and Web Specific Products. They have unique qualities that are very obvious once you study them. Follow me and I'll show you how to recognize each one.

The Dream Merchant:

I'm going to describe a real world, brick-and-mortar analogy to help you understand what Dream Merchant sells. Let's say you walk into a retail outlet and sales clerk mentions an idea that's going to make you rich! He sounds very excited and full of enthusiasm!

He then continues to tell you all benefits you'll get from "great idea." Curiously, every time you ask him what it is, he never gives you a strait answer! He continues to pump you up while never revealing what it is he's selling. By now, your expectation is at a fever pitch; you gotta have it!

So you corner silver tongued sales clerk and ask him, point blank. He then produces a little book and informs you that it contains "great idea" and it will cost you $100! You pay for book and he quickly scampers out door with your money. As you open it, it says: Do to next guy what I just did to you!

I know above scenario is rather simplistic but it does occur all time on Web. That kind of business is selling you a dream! The dream is product! You must continue to sell dream to next guy. Do you want to become a Dream Merchant? I don't think so!

Beware of any company that requires an up-front investment to become an affiliate member. They pump you up with dreams of big money and good life. Then pressure starts for you to purchase all kinds of products from them. Some of items are ordinary household supplies; quite mundane! Let's face it: When was last time you heard anybody getting excited about dishwashing liquid?

Web Specific Products: