Finally, here is a random list of other items that can be considered part of your marketing arsenal.

- your reputation - advertising - consultations, demonstrations, seminars, samples - community involvement, cause marketing, philanthropy - media contacts, bylined articles, op-ed pieces - guest speaking program - great working environment - employee development program - networking, referrals - contests - customer surveys - special events

If your time for 2005 marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right.

Another thing about selling Web business specific products is that you are, in fact, selling a product. That is such a comforting thought! There is a basic demand for your product and it doesn't matter if your family or friends buy a heap of them!

The list of Web specific products is endless, here are a few:

Domains: You gotta have a name!

Hosting: Every Web business needs a home.

Website Design: Build and decorate your home. Writing: Fill your home with content.

Copywriting: Write about your product and make it sell!

Images: Let folks see what it looks like.

The products above are most basic items an Internet centered business needs. A name for its business and a place to call home; ability to do a written presentation with images. You can't go wrong selling any of those listed products. The competition will be great but you'll have an endless supply of new customers.

The following products are of a secondary nature. I'm including them because they will gain importance as we go into our Broadband future. As a matter of fact, most will be considered a necessity! Some are already widely used but will have new features when implemented for Broadband.

Audio: When visitors hear your voice it lets them know you are a person, not just a Website.

Video: So much better! You can present products, lessons, courses. Video is going to be big!

Scripts: A great way to build an Opt In list and discover buying habits of your visitors. Scripts can be used in so many ways to enhance your visitor's experience.

AutoResponders: Follow up to initial customer contact is so important. A Sequential AutoResponder is a must for doing business on Web. If you haven't already, get one!

Of course, there are many more Web specific business products. Most are connected with promotion and advertising. Some that come to mind: Traffic exchanges, message boards, linking automation applications, turnkey website packages, just to name a few.

When all is said and done, you're only person that will make decision about your business choice. However, if you are more comfortable selling a real product that fulfills a real need, list is endless! The Web is so young it guarantees supply of new customers will continue for many, many years to come.

by Francisco Aloy

(C)2004 Francisco Aloy ============================================ Agreement reminder, not part of article: Please include my working hyperlink in resource box. Remove paragraph before posting.