Have you been online later? I suppose so... Was there nothing to bother you, on thousands of sites dedicated to marketers, or at least claiming to contain marketing-related resources? Personally, I cannot stop being continuously distressed by a curious writing phenomenon: enormous amount of articles with numbers included in their titles. Still do not know what am I talking about? Here are some dreadful examples: "5 Steps to Easy...", "20 Tips for Better...", X – that, Y – other, all of them promising either dramatically raise in your marketing audience, incredible sales boost, perfect marketing plan, greatest sales letter ever written, costless promo campaigns. The list can go on forever and keeps on amazing you of how easy a marketer's life would be if we just follow those "guidelines", "rules" and "tips".

Is that true? Have those writers discovered some sort of a simple wisdom that rest of us are not yet aware of? Hardly possible... though this aspect is not striking people, otherwise why would we see so many pieces of unprofessional writing?

With that type of articles, writers bring a huge disservice to professional marketing world. First, they promote idea that "marketing" is a simple thing to do. Only if you are mentally retarded (no offence meant), you do not understand and cannot apply those easy simple rules, glorious pieces of advice. Take some time and look at titles: almost all of them contain cheap pick-up words such as "easy", "simple", "tips", inducing idea that subject is available to anyone. No, it is not, and we must face it.

Second, a beginner entrepreneur seeking information on how to start / how to develop his business might reach conclusion that marketing, sales, promotions, are fields that do not require a professional to handle them, it is sufficient for him to follow step by step "great tips" he finds online at every corner. Why then we wonder when so many small businesses fall apart around us?

The mobile phone has revolutionised everyday life as well as way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers.

According to latest statistics, mobile usage in areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing: -65% of people send business text messages daily. -50% of people receive business text message from a member of their team/department/office. -36% receive business text messages from a customer or client. -71% of people use business texts for setting reminders of meetings and appointments. -There are 4.9 million T-zone users worldwide (Q4 2004) -£4 billion estimated mobile operator revenue from MMS. -12.9% of mobile users use mobile applications to access news in US.

While creating, designing and developing mobile application solutions, we found that there is a lack of proper corporate branded marketing and have found solution: Nanosites.

Nanosites

What is a Nanosite? A Nanosite, one latest mobile marketing terms coined by Stefanos Cunning and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been able to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.