You might say this sounds paranoid, and you would not be too wrong. The purpose of above statements, with all their intended exaggeration, is to ring a bell.

Another issue is that of audience and purpose of writings discussed here. Since they are published mostly on sites claiming to offer marketing resources for professionals, we might assume this is target audience. Still, it is very doubtful that true professionals would bother to read something entitled "Increase your sales – 10 easy tips", unless some morbid curiosity or a weird sense of humor drives them on. Why? Because they know there is nothing new under sun, those "tips" are just rewritten old principles, same content with a different cover. Taking a better look at content of "incriminating" works, one can recognize principles taught in school, now extremely summarized and simplified, written in a very accessible language level, and in most of cases presented as authors' very piece of mind. Well, if professionals are not audience, then who is? Students? They are stuck with their bulky books trying to become next Philip Kotler... Maybe business owners? No... they must have either hired someone or they got busy running business themselves, unaware of Z number of advices waiting to be read.

It means we return to first assumption, that number – entitled articles address to marketing professionals. And, hey, almost forgot to mention that author is, in most cases, a "marketing guru" (I am terrified by this guru thing!) From this point, real worries begin: since when level of professionalism lowered so much? Are we losing our creative thinking? Can't we come up with something new anymore? Do we need those cheap works to have us promoted?

... Finally, are we getting dumb?

-mCommerce capabilities -mCorporate Directories (another mobile marketing term coined by Stefanos Cunning and Saji Varghese) -Location Based Services -Price Comparison Applications -Relevant tools The possibilities are as endless as capabilities of mobile handset.

mCorporate Directories

What is a mCorporate Directory? A mCorporate Directory is an application included within a Nanosite that contains a multimedia-style guide for a company’s contacts. This mCorporate Directory can include:

-Small images of key directors, managers, and staff -Contact information -Autodialing capabilities for each contact -Email links in order to send a contact an instant email -A directional map to corporate headquarters Mobile marketing is a new addition to media mix, with great opportunities for direct interaction with customers and cost-effective data collection. By using Nanosites, leading brands can not only achieve consumer brand awareness but also embrace ever growing mCommerce opportunities.

Selecting a supplier that understands medium as well your requirements is key to success - we hope that this overview will help you to make most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com or contact Stefanos Cunning, Director of Unilabplus Ltd and Head of Technical for Panlogic Ltd or contact Saji Varghese, Lead Developer of Panlogic Ltd.