Marketing cannot be hit or miss; it must be part of your business model. Formal market planning systematically addresses getting profitable new business while maintaining and increasing profitability of your current business (busy people often overlook opportunities that are right in front of them).

That means, if selling is reaping harvest, marketing is sowing seeds.

Some SBOs and independent professionals try getting by with an unfocussed, transactional approach; savviest among them zero in on well-defined, validated market segments with good numbers and other favorables, not least of which are clear-cut needs for their products and services. By intensifying their resources and expertise in these areas and adopting market-appropriate strategies, systems and tactics, they achieve dominance in their targeted groups.

In short, they have a marketing vision and follow that vision until it’s a reality.

But that’s not all.

Developing a marketing plan also inspires SBOS and professionals to focus on big-picture need for planning and productivity throughout their practices, especially their roles in engineering their own success.

Successful men and women research, strategize, plan, and act (mostly on revenue-generating activities). Then they manage their resources so they can spend as much time and energy as possible on bottom line: doing what they do best!

About Your Marketing Vision

Marketing “vision” means looking at everything you do from a personal marketing perspective so that everything you do is true to your vision. Think of it as your conceptual framework for offering your products and services—and yourself—to prospective clients over long term:

1.Hit = Sales You got hits; is Not same as you got sales! Generating traffic or hits to your websites is priority for any online business. Conversion of hits into sales would be on top of that.

2.Great “Content” Creates Great Sales. Creating a website with marvelous “content” has and still overwhelmed many online business. Great “Content” here refered to fantastic graphics, award winning designs and employing latest state of art technology. Very impressive. Impression is important on a website, no doubt, but an online business have to emphasize on conversion rate into real sales. “Content” have and should be on “Emotional” State of Selling.

3.Over Spending on Technology. A successful Online marketing business is not all about technology. It is all on Selling. Concentrating on marketing results in creation of sales.