When you do business this way and are responsive to language of your marketplace, special things start to happen. Your prospects and clients feel good about doing business with you. You begin selling more effectively and efficiently and, over time you’ll achieve deeper market penetration, more profit, more referrals and a larger client base.

But remember: Your vision is only as good as your ability to implement and sustain it. When financial services professionals get ahead of themselves by setting bar too high, they can find it difficult to meet their clients’ raised expectations, as well as their own.

Like a marketing strategy, your vision should be progressive but realistic.

In following a vision, a bit of reality always helps.

The way you do business, market planning included, has to adapt to changing market forces, emerging technologies, new information. The quicker you change when change is called for--or as opportunities arise--the more likely you’ll thrive in a volatile, competitive marketplace.

There may be no better way to demonstrate that kind of resiliency and business savvy than by embracing technology, especially Internet and specifically a personal website, which can become your “marketing HUB” and swiftly shift your productivity into high gear.

Try This: Create a Web presence. For established SBOs and independent professionals, that means developing your own website, and promote your email and Web addresses on all marketing and communications materials.

It Can and Does Pay Off!

For example, according to American Interactive Consumer Survey from Dieringer Research, 63% of people who researched personal finance products and services online actually applied for such products offline. However, remaining 37% applied for these products online, says Dieringer. Specifically, as reported by eMarketer, The E Business Research Source, Consumer Survey determined that 9.9 million applied online for credit cards, 5 million applied online for mortgages, 4.2 million applied online for loans and 4 million applied online for insurance products.

It is important to note that people who applied online could have applied for more than one product.

Want More? Send questions and comments to w.willard3@knology.net

5.Banners are Great Sellers. Banners were invented because they provide a convenient way for contents to make money, not because they worked. Ask this: When is last time you personally clicked on a banner?

6.Content is King! Especially big companies who spend huge funds to create everything possible with money can buy; believing that they are doing marketing. Remember Dot.com days? Why they failed?

7.Mass Marketing Creates Conversion. This spelling Spamming. Spamming is end result of most mass marketing campaigns. Junk mails is King of Spam, and it cost near to nothing. Email marketing would cease to function.

8.Top Ranking in SEO is Key to Marketing Success. Large number of people are flocking to use search engines. One website is just a tiny needle in a haystack. Random visits to search engines do not create volume traffic as one would suggest.

This is E K Gann. My aim here is to work together and help others starting business online. Especially beginners who are facing problems and difficulties getting resources.