Management wants faster implementation of new Organizational Strategy. (Part II.)

Written by Mike Hayden


Management wants faster implementation of new Organizational Strategy. (Part II.) ============================================================

This week, I will continuerepparttar discussion from last week's PVT, where we discussed four steps to introduce a new strategy. (http://www.SeniorManagementServices.com/pvt-96-faster-org-strategy.html)

To review last week, your organization works OK n0w. But, you've discovered that your whole operation is based on key irreplaceable people, tribal knowledge, and unconfirmed rumors. "Vanishing Technology" has become a terrible threat and stifles further growth.

N0w you have a new Strategic Objective ... a BIG IDEA worth working for. This means a bigg'er company, more products, and new markets. So, you design a new organizational strategy based on proven, scientific principles.

But, n0w you have a new problem. You're worried about how to introduce and implement your new strategy.

You know that your new organizational strategy (reorganization) will produce emotional stress, employee resistance and complaints. Will key people leave?

Should you bring in outsiders to fill new positions?

Can you implement your new organizational strategy quickly, effectively, and with certainty?

Last week, I suggested that you identify those who will be affected (positively and negatively) by your reorganization. These arerepparttar 103365 people with whom you must meet privately. (Steps 1 & 2.) After that, you can pick your Introduction Date (Step 3) and final Changeover Date (Step 4).

N0w what!

What do you say in your meetings? What sort of materials do you need for your big "roll-out?" How do you make your big announcement? Can you makerepparttar 103366 changeover date?

N0w, you must conduct your private meetings, prepare your introductory materials, make your announcement, and finally change over to your new strategy.

Your people will feel threatened by change. So, you will need to meet with all affected personnel privately and confidentially. Have them sign a Contractual Commitment (CC) BEFORE your announcement.

10 High-Impact Viral Marketing Strategies

Written by Rachel Phillips


Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly overrepparttar internet. The idea behind viral marketing is that you include your ad withrepparttar 103364 freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box andrepparttar 103365 option for article reprints atrepparttar 103366 bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad atrepparttar 103367 top ofrepparttar 103368 board.

4. Allow people to sign up for a f.ree web site on your server. Since you are giving awayrepparttar 103369 space, require them to include your banner ad atrepparttar 103370 top ofrepparttar 103371 site.

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