Making it online

Written by Nicholas Dixon


```````````````````````````````````````` Please feel free to reprint this article in your ezine or at your website.Kindly leave all intact. ````````````````````````````````````````

A few ago when I decided to do business online , I was a bit inrepparttar dark.I was so excited that I didn't even take some time to learn some basic stuff.These were things I wish somebody had taught atrepparttar 118851 start beginning, but I had to learn them first hand.Here are a few things I learnt as a beginner :

* The internet is loaded with scams and schemes and a lot of hype.But there are a lot of legitimate businesses online.Making money online is just as inrepparttar 118852 offline world.To do so still requires hardwork , dedication ,persistence,passion and commitment.

* There is no way you can become rich "overnight".I used to join program after program to get a quick buck or two.This was all in vain.I was so eager to make some easy money , I forgot to take a reality check.Any truly successful online business will take time to build and grow.Are you willing to stick at it forrepparttar 118853 next 3-5 years ? A very good question to ask yourself.

80% of Your Web Site is Maintenance

Written by Judy Cullins


80% of Your Web Site is Maintenance Judy Cullins ©2003 All Rights Reserved.

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not bookmark it.

Before you invite Web potential customers to see your masterpiece you need to check and correct all parts of your site, especiallyrepparttar home page. Use these 9 tests to maintain your Web site.

1. Test your headlines. You have 4 seconds to get your visitor's attention. Test your title or opening sentence. This one item alone can make a huge difference inrepparttar 118850 responses you receive.

Instead ofrepparttar 118851 wasted words "welcome," put a benefit with a link to either a story about your product, a sales message, or straight torepparttar 118852 order page for your product.

When I made "Quadruple your Web Sales in Just Three Months "a hyperlink to my sales piece for "High Traffic = High Web Sales", my Web sales increased ten times fromrepparttar 118853 original one, and this is only 7 months time. If your headline doesn't do it,repparttar 118854 game is over.

2. Test your offer. People perceive more value when you add an incentive to buy. Give them a bonus FREE report or a tips list withrepparttar 118855 order. It takes little time and effort to create, but it increases sales ten-fold.

Forrepparttar 118856 holidays, I sent out a half price notice for my nine eBooks. The results amazed me.

3. Test your promotion piece by emailing your preferred audience several choices. Which one would they buy? Emphasize different benefits, try different phrases, power words and metaphors. Appeal to their different senses like smell, touch, emotions and visual.

4. Test your price. A price that is too low is as bad as a price too high. Too low a price devalues your product or service. Potential clients or buyers might think, "If it's that cheap, it must not be good."

One myth is that eBooks have less value than print books. If your book has information your one particular audience wants, it has high value and you must price it accordingly. My eBooks are in 8 ½ by 11" format. That means they have twicerepparttar 118857 information as a regular size book. They can be purchased by regular eMail or put into Portable Document Format (PDF).

5. Test your copy. Change testimonials or pictures every so often. Redo your opening page and closing page. Instead of "Subscribe to my ezine," put a short testimonial from a famous person in your field right beforerepparttar 118858 "click here" to subscribe. Always give your visitors a reason to buy. Make your copy "you" oriented. Dan Poynter, author of The Self-Publishing Manual, said this about my free monthly ezine "The Book Coach Says... ezine is chock full of useful information - totally worth your time."

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