Making it online

Written by Nicholas Dixon


Continued from page 1

* Visibility is part ofrepparttar game.The more visible and reliable you are ,repparttar 118851 more people will trust you.Trust is a big part of making it online.Would you spend your hard earn money with someone who is not trustworthy ? It took me some time to realise and accept this fact.

* To receive you have to give.When I first started out , all I was interested in was receiving.As I got more deeply involved , I realised that doing so was setting me up for failure.You have to give your customers and readers something in order for them to returnrepparttar 118852 favor.This also took some time to sink into my thick skull.

The above are just a few things you will need to know when doing business online.With this pointers , you will at least be at a better starting point than others.Somehow I just keep thinking , what have would happen if I had known these things atrepparttar 118853 beginning ?

To your success and mine .....,

Nicholas

©2003 Nicholas Dixon

Nicholas Dixon is the CEO of Oceanroc Web Consulting.Subscribe to The Roc newsletter @ http://WWW.Cafeshops.com/Oceanroc


80% of Your Web Site is Maintenance

Written by Judy Cullins


Continued from page 1

6. Make your Web pages easier to read by using bullets.

On my home page I put these statements in bullets:

"Book Coach Offers These Book Writing and Marketing Outcomes"

· Crystallize your book concept for absolute clarity. · Know your book's best publishing options. · Organize a model compelling chapter to apply to all chapters. · Knowrepparttar first steps to writing a great selling book. · Know your book's best promotion after it is finished. · Know your book has value and will sell, before you invest time and money

7. Test your Web site paragraph length. In general, keep them short, around 1-4 sentences. Imagine looking at a long line of print before getting torepparttar 118850 meat? Discouraged, you would probably leaverepparttar 118851 page, and possiblyrepparttar 118852 site! Check for passive sentence construction too. Your spell and grammar check gives you those percentages atrepparttar 118853 end. If your sentences are more than 3-4% passive, you need a professional coach to check your copy.

8. Test your Web site layout. Know where visitors are entering your site and exiting. Many companies out there can give you this counting service. If potential buyers keep leaving at a particular page before they go to products and ordering page, your words deceive you-and some changes are in order. You can track: where your traffic is coming from, what pages visitors like, and how long are they there, even which Web visitors signed up for your eNewsletter.

9. Test your order process. Ask certain people to run through different parts of your site (show your appreciation by paying them for it with free product or service). Tell them you have a thick skin, and appreciate their honesty.

One would-be customer couldn't finishrepparttar 118854 order for one of my teleclasses. It took a lot of effort to get that mistake rectified with some free product. I know a famous eBook author from which I tried and tried to buy a book. I even emailed him about it. He said he didn't take email orders and sent me back to whererepparttar 118855 problem was. It's much better to have all links work, so your customers will have an easy ordering experience. Then they will return to your Web site over and over again.

Know that your job of testing never ends. It's what we call maintenance. 80% of life is maintenance! Just experimenting with these tests will bring more sales. Keep testing to know what your potential buyers really want.

Judy Cullins: 20-year author, speaker, book coach Helps entreprenurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


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