Making Money From A Content SiteWritten by Calin Jonel
Many Internet companies have based their business model solely on advertising revenue, and most have failed. Perhaps it's because Internet advertising is still in its infancy, perhaps it's because current advertising models don't work. Either way I'm here to give you a quick rundown of basics of selling advertising and how you can generate some additional revenue by selling advertising space on your site.First you'll need to know some basic Advertising Industry Definitions: CPM - Cost per thousand impressions (banner ad views) CPC - Cost per Clickthrough (every time someone clicks on banner) CPA - Cost per Action (sign ups, filled out forms, purchases, clicks) ROI - Return on Investment How to start generating additional revenue now: One easy way to start earning extra money right away is to join an Ad network, though lately many have begun rejecting sites simply because of enormous glut of inventory that they already have. Nevertheless my recommendation is that you try to join several banner networks such as: Adflight, Adtegrity, Advertising.com, BurstMedia, Engage, FastClick, Sonar, ValueClick and Websitesponsors and divide your ad inventory between those that accept you. If you carefully monitor results from each ad network over a period of one to three months you'll be able to maximize your revenue opportunities by dropping weakest performing networks from your site. Another way to generate additional revenue from your website is to try various affiliate programs, both AssociatePrograms and ClickQuick have a thorough list. I recommend that you experiment selling products and services that fit profile of your site's audience and calculate how much money you're making per 1000 ad views. Be aware that many affiliate programs are very poor, and will make you very little money. You'll have to hunt around quite a bit to find one that pays well. My recommendation is that you don't run banner ads to promote these affiliate programs, but rather use text links and newsletter ads. Use your Banner ad space for ad networks. Two other options of generating revenue have caught on recently. Number one is search box programs in which you put a form on your site and get paid on a per-search basis. Search123, SearchTraffic and SearchReferral are all popular and well respected. You can expect to make 3 to 10 cents per search generated through your site.
| | Writing Marketing Copy That SellsWritten by Charlie Cook
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just first sentence but majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.When prospective clients and customers see your web site, ads or brochures, you want them to be captivated and impressed. You hope they'll read not just headlines, but all way through copy. And you want this scintillating copy to motivate them to take next step, and make a purchase or contact you for more information. Is it working? Do prospects read your marketing materials? Does copy convince them that they need your products and services? Do they understand value you provide? Do they contact you? What's key to writing marketing copy that grabs your prospects' attention, overcomes common objections and leads to a sale or an inquiry? When you finally call a plumber to fix that leak under sink, does he spend ten or fifteen minutes talking about how long he has been in business, wrenches he uses or process he uses to solder a joint together? Of course not. You have a problem and, in most cases, you need it solved immediately. You don't necessarily care how he does it - you just want your leaky plumbing fixed. Of course you want to spend as little as possible, but you see plumber's fees relative to damage you're incurring from leak. Likewise, prospects' own problems and concerns precede their interest in your products and services. To capture their attention and get them to read your marketing copy; focus on what they want; don't begin your marketing copy with descriptions of solution you provide or your credentials or processes.
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