The other method of generating revenue, cost-per-action (CPA), is best accomplished by joining networks like OnResponse, or CyberBounty which will compensate you everytime one of your visitors downloads a piece of software, registers for a contest or something similar. Many people have had great success with these CPA Networks, especially freebie oriented sites.

Your last option is to hire an advertising sales representative. This option is not viable for smaller sites (less then 1,000,000 page views/month) as many of these rep firms won't even look in your direction unless you have lots of traffic. Some also charge a sign-up fee of several thousand dollars. The problem with taking this route is that these companies charge huge commission fees (in area of 30 to 50%). The upside to all of this is that you have one less thing on your to do list, and you can concentrate on creating content for your site and building traffic levels.

Doing it Yourself for long-term Ultimately, only way to generate significant revenue through advertising is to do it yourself.

Don't even consider selling advertising by yourself unless you get at least 10,000 unique visitors per month. The more traffic you have, greater chance that you will be able to sell advertising by yourself. The majority of advertising dollars go to Top 25 sites, and as you can imagine there is a battle going on for every last advertising dollar among tens of thousands of other sites. Make sure you have good statistics about visitors on your site; a log file analysis package like WebTrends will help you with this.

Still with me? Ok, let's move on. In order to do this you will need to:

Install your own ad serving solution Choose ad sizes that you'll be using around your site Price your Inventory Create a media kit/advertising information pages Sell newsletter advertising Know what to do with unsold advertising space

Calin Jonel, editor http://www.best-cheapwebhosting.com

Prospects' problems come first, then your solution. Problem; solution. Prospects want to see themselves and their concerns clearly identified in order to feel confident that you understand their needs. By addressing this, you create context so that when you do describe your products and services, they are obvious solution to your prospects' needs.

Take a look at your marketing materials, including everything from your business card to your web site. Who and what are your marketing materials about; you or your prospects' concerns?

Make a list of five to fifteen things that your prospects want. Turn these into questions or statements about your prospects' problems. Asking questions is particularly effective in getting prospects to think about solving their problems.

If you're a financial advisor you might ask, "Do you want to learn how to make more in both up and down markets?" If you help people with marketing their businesses you might ask, "Do you want to learn how to attract more clients and increase sales?" If you sell golf clubs you might ask, "Do you want to hit further and more accurately with less effort?"

To attract new clients you need to get their attention, demonstrate that you understand their concerns and clarify value your products and services provide. Focus your marketing copy on your prospects' problems, ask them questions and couch your solutions in terms of their objectives. You'll start more conversations, sell more products and sign up more clients. -

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