Don’t take “NO” for an answer!

It’s easy to get discouraged when you make your best effort for a great sale and you’re met with a dead-set “no.” But don’t let it get you down. In actuality, 97% of all sales are not made within first pitch. In fact, it takes an average of five to ten exposures - also known as follow-ups - to persuade your prospect to make first sale.

While your potential customer may not actually say word “no,” specifically each time, but every time you follow-up and customer doesn’t buy, it should be interpreted as a “no” situation, and you should be aware of how to handle such circumstances in order to get most out of them every time.

As a salesperson, it’s up to you to have necessary drive and skill in order to stick with it through many follow-ups. You must be willing to use enough effort to get to point of last “no.”

To make sure that you make it past “no’s” and maximize your selling potential, here are some tips for success in closing:

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1. Use a fold over business card. Place your book information inside fold. The title on bottom side of fold so it is seen first when card is opened. Only one book to sell right now, no problem. To fill up page, add book’s tag line or this book is about paragraph. On top of fold, list three places book can be purchased.

2. When you are paying your bills, slip one of your fold over business cards inside.

3. Hand your card out to everyone you have a conversation with. Whether it’s server, a desk or grocery store clerk, or anyone else. This isn’t boasting, this is marketing. I’ve done this on many trips it always increased my mailing list and sales in big ways.