More sales and more profit. Isn't that what you want from your business? It's not hard to achieve if you follow these 4 simple tips.

1. Keep Adding More New Markets

Every new market you open captures a new layer of sales ...and makes your business more secure. The more markets you serve less dependent you are on sales from any one market.

Tip: You can quickly add several profitable new markets to your business by sub-dividing your present market into several narrowly defined niche markets. Then create customized versions of your current advertising that offers specific solutions to unique needs of each niche market.

2. Continually Add Something New

Every time you add something new to your business you create additional opportunities to close sales. For example, by just adding one new product or service to list of those you already offer you create 3 new selling opportunities:

1) It attracts new prospects who are not interested your current products and services.

2) It generates activity from existing customers who want to find out about your new product.

3) It enables you to create attractive combination packages of two or more items ...which also produces some bigger sales for you.

Tip: Even something as simple as adding something new to your web site creates more selling opportunities for you ...by attracting both new visitors and repeat visitors.

3. Find Some Ways to Generate Publicity

Publicity is what you get when somebody else promotes (or you get them to promote) your business. It creates more credibility than advertising - and generates sales without an advertising expense.

Here it is:

The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.

The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.

Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic via search engines is dwindling (That's not only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.

However it's not most important thing. Not even close.

There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?

Web Conversion.

Web conversion is ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.

Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion.

Want proof? Just run some numbers.

Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.

Not bad right?

But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic.

Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?

Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.