Make Your Business More Profitable

Written by Bob Leduc


Continued from page 1

Tip: Don't expect non-paid publicity to replace your paid advertising. Instead, use publicity to supplement your advertising. You control where and when your advertising appears - and what it says. But you cannot control where or when you get publicity ...or how effective it is.

4. Implement a System to Promote Customer Referrals

Referrals from customers are easier to sell than cold prospects. And they don't cost you anything. Unfortunately, most customers don't volunteer referrals. You have to ask for them.

A simple, passive way to ask for referrals is to use a brief customer survey. Send it to customers by postal mail, email, or post it on your web site. The survey I use only asks 3 questions:

1) What did you like best about our (product or service)?

2) What can we do to improverepparttar value of our (product or service) for you?

3) Who else do you know that wants to (staterepparttar 140075 benefit provided by your product or service)?

The first 2 questions focus your customer's attention onrepparttar 140076 benefits they got from you. Customers will be more likely to provide referrals atrepparttar 140077 3rd question when you have them thinking aboutrepparttar 140078 value of those benefits.

Tip: Pay attention torepparttar 140079 answers you get torepparttar 140080 first question. It often generates a response you can use as a testimonial (with your customer's permission).

More sales and more profit. If that's what you want from your business, start by following these 4 simple tips. They produce results quickly ...and don't require much of your time or money.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


Why Getting More Traffic is the Biggest Mistake Web Owners Make

Written by K ONeill


Continued from page 1

Now let's look at a much EASIER way to increase sales.

Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, makerepparttar product benefits stand out...and voila your conversion rate goes up to 3% (That's not hard to do, some websites even have a 20% conversion rate).

Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400.

Wow.

And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increaserepparttar 140061 conversion rate.

See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work.

But inrepparttar 140062 end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert orrepparttar 140063 pay per click search engines either.

Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.

Want to knowrepparttar 140064 shocking thing?

They're not! (Ok,repparttar 140065 really smart ones are, but most ofrepparttar 140066 other ones are trying to increase traffic).

Remember how we said above thatrepparttar 140067 term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiriesrepparttar 140068 term 'web site conversion' gets? 316!

It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!

If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead ofrepparttar 140069 competition - probably for years to come.

Kathryn O’Neill is contributing writer to Web Conversion

For more free tips and articles on how to improve you web conversion rate and make more sales, visit:

http://www.web-conversion.com


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