What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking about a magic trick or lay down a lesson of motivation. It’s about understanding different reactions made by human mind in various situations. I’m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity

2. Because / Reason Why

3. Greed

Curiosity

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What is it? Curiosity can be defined as “the desire to know unexplored” in simple terms. People want to know things that many others don’t know. They like to discover ‘secrets’ that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of Diet Industry Uncovered

* What Time Share Companies Don't Want You To Know

* Msteries of A Youthful Appearance Revealed

* The Hidden Keys of Car Buying

People don’t want

* How to Diet Successfully or

* A Guide to Buying Cars

for example. First set of titles surely outshines second set of titles because former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see powerful of curiosity? (When compared two sets above)

Because / Reason Why

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Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for last 10 days in this month. People are too smart today and start to think it’s probably because you want to get rid of your defective products or because its 2 days before expiry date (in case of food items). Wouldn’t you and I think same way when we see a similar message?

by Keith Thompson

When Archduke Maximillian of Austria bestowed a diamond ring on Mary of Burgundy in 1477, giving a diamond as a symbol of love and commitment was birthed. Prior to this only royalty wore diamonds, believing they symbolized strength and courage. The root of word diamond comes from Greek word "adamas", which means unconquerable". Other folklore surrounding diamonds links them to Cupid, whose arrows were said to be tipped with diamonds.

A diamond is an exceedingly rare item. Over 250 tons of ore must be processed to come up with just one 1-carat diamond of any quality. There are five nations in world which account for over 90% of world's rough diamond supply, and those are Australia, Botswana, Namibia, Russia and South Africa. Several other countries produce smaller but significant stones, like Canadian Excellent Cut diamonds from Arctic circle.

Now that we agree that they are rare and quite valuable, why still do we want to give them as gifts? Because they're beautiful! And elegant, dazzling and all other adjectives she'll likely apply when she opens gift you've come up with. Diamond jewelry is like nothing else, and if you're looking to make this a Christmas or Holiday to remember, gift of diamonds will make this an unforgettable Holiday season!

So how do you go about purchasing that diamond bauble she's always wanted? Here are some guidelines to follow that will give you best chance at success!

WHAT DOES SHE WEAR NOW?

Notice her style now. To have best chance at finding a diamond style that compliments her natural chosen style you need to come armed with knowledge of several things. Some of those include does she like classic, contemporary, or vintage styling? What metals does she wear. Is it exclusively gold, platinum, silver? Does she like bold or muted pieces, and relative size of jewelry in her possession now.

WHAT SIZE DOES SHE WEAR?