Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

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People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really want to know how your product can benefit them. Notice that, "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze following list of benefits written about a digital camera.

* Can store over 200 photos

* Supports every color you can see

* Manual included so you can start even if you have no previous experience

This will certainly open eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to following, where 'product' is described.

* Has a memory of 6000k

* Supports 16-bit colors

* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell customer how will they benefit by bu'ying your produc't. You can then describe prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' features."

Okay.. Whats difference between features and benefits? Features describe product itself - what it has. Benefits describe advantages a customer gets by bu'ying product. The first list above is a benefits list and second is a features list.

Benefits will drive customers to explore more information about product. This is when you should give them features and describe product itself. To summarize, get customers into looking for more info by telling them benefits and then describe prod'uct. This will assure best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

THE SHAPE & SETTING

Diamonds come in many shapes and settings. Would she like a round diamond, a marquise cut or oval, a princess cut or emerald, pear or heart; there are many choices available to you to find just diamond jewelry she wants. When your're out shopping,linger by jewelry counters long enough to let her look but not long enough to arouse suspicion. You may be rewarded with hints of preference that will help you. Take into consideration size and shape of her hands. This will have a bearing on how ring looks on her. For instance large rings sometimes overwhelm small hands. Try to think proportionately.

THE OCCASION

What is occasion? Is it a Christmas or Holiday gift? A birthday bauble? Anniversary? Engagement? Whatever occasion, know that she'll look upon this gift as something special, a gift of love and endearment. Choose wisely!

SHOPPING FOR DIAMOND JEWELRY

Choosing where you buy a diamond has never been easier. Besides plethora of diamond retailers in your very neighborhood, internet has made diamond shopping incredibly convenient. Most of major jewelers have an online presence, and often this will get you more stone for money, as they have little or no overhead online. Most offer guarantees and return privileges, and buying online is in my view very much safer than handing my credit card to an eighteen year old with a spending problem. Also, as you know if you're reading this, information is readily available online, and suspect at times offline. A website is not on commission or limited so mcuh by inventory as a commissioned salesperson might be.

Do some discreet research, gather your data, go online and find rock of her dreams! Make this a Diamond Christmas!