Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy -- and increase your sales volume.
1. REPLACE GENERALITIES WITH SPECIFICS
Look for general statements in your web pages and sales letters. Replace them with specific statements.
For example, a general statement like, "Our clients get more sales", is dull. Replace it with "Most new clients enjoy at least a 23 percent increase in sales within 60 days" to create excitement. This motivates prospects to sign up now so they can start enjoying that 23 percent sales increase.
IMPORTANT: Make sure your specific statements are accurate and believable or your credibility will be challenged.
TIP: If something sounds too good to be true your prospects will assume it's not true and they won't buy. Understate any specific claim that sounds exaggerated ...even if it is true.
2. SHORTEN PARAGRAPHS, SENTENCES AND WORDS
Long paragraphs and sentences bore your prospects. It causes them to lose interest before getting to end of your message. Short paragraphs and sentences are easier to read. They hold your prospect's interest.
Divide long paragraphs into shorter paragraphs of 7 lines or less. Break up sentences longer than 18 words into 2 sentences. And look for long or uncommon words you can replace with commonly used words. For example, replace words like "originate" with "start" or "receive" with "get".
3. CONVERT PASSIVE WORDS AND PHRASES INTO ACTIVE ONES
Your sales letter or web page must build prospect's desire for your product or service then motivate them to place an order. It must also hold their interest and keep them emotionally involved through entire process or you won't get sale.