Written by Andy Walsh

Continued from page 1

I want to help you to think creatively. I want you to push yourselves to think of new and exciting ways of promoting and displaying your work.

I'll show you how to use colour, sound and images to enhance your book.

I'll help you to findrepparttar sites you need and pass on tips that I've learned alongrepparttar 129936 way.

Atrepparttar 129937 end of it all, I hope that you will have a book that will grab people's attention.

As an example, I'd like you to look at my own website.

This isrepparttar 129938 part of a collection of pages that I set up to promote my own novel, 'St Brodag's Isle'. Letrepparttar 129939 page load and see what happens.

I've included music to giverepparttar 129940 page a Celtic feel. I actually wrote repparttar 129941 music myself and I'll tell you later how to downloadrepparttar 129942 programme to achieve this. I tried to write a piece that would evoke inrepparttar 129943 mind ofrepparttar 129944 listenerrepparttar 129945 'Riverdance' music. I'll leave it up to you to decide if I achieved that or failed!

I've also picked on a recurring motif within my novel,repparttar 129946 kittiwake, and highlighted it here. A kittiwake is a small gull-like bird that nests on steep sea cliffs. I found this little animation onrepparttar 129947 internet. I'll give yourepparttar 129948 links to such sites later.

I'm combining words, pictures and sounds on this web page.

Words Pictures Sounds

That'srepparttar 129949 sort of combination I'd like you to try soon. As writers, we're adept at handling words. It's time for us to broaden our horizons.

The full transcript of 'More than an E-Book' is available at

Andy Walsh is a househusband and writer living in Cumbria in the UK. He writes novels, short stories, articles and poems some of which you can read at


Written by Bob Leduc

Continued from page 1

Active, stimulating words and phrases keep your prospect involved and interested in reading your sales copy. Look for dull passive words and phrases you can eliminate or replace with active ones. For example, change a phrase like "'s practical and inexpensive" to "'s fast, easy and you'll save $99"


Humor can be effective in some media -- but not in written sales messages. It distracts your prospects by interrupting their mental focus on your message. This distraction can cause you to lose some sales. Get rid of any humorous remarks in your web pages and sales letters.

SUGGESTION: Replace your humorous remarks with real life stories from customers describing how they benefited by using your product or service. Real life stories add human interest and draw prospects into your message. Humor distracts their attention away from your message.


Most prospects glance atrepparttar beginning of your web page or sales letter then jump torepparttar 129935 end before reading anything in between. Take advantage of this and put something atrepparttar 129936 end of your message to stimulate their interest. Create it as a "P.S."

For example, use a "P.S." to emphasize your offer, highlight a deadline or to dramatize a significant benefit. All of these will pullrepparttar 129937 prospect into your message.

Use these 5 proven copywriting tactics to energize your sales copy. Your web pages, sales letters and other promotional messages will immediately start producing more sales for you.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time)

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