I want to help you to think creatively. I want you to push yourselves to think of new and exciting ways of promoting and displaying your work.

I'll show you how to use colour, sound and images to enhance your book.

I'll help you to find sites you need and pass on tips that I've learned along way.

At end of it all, I hope that you will have a book that will grab people's attention.

As an example, I'd like you to look at my own website.

http://www.stbrodag.com/stb3.html

This is part of a collection of pages that I set up to promote my own novel, 'St Brodag's Isle'. Let page load and see what happens.

I've included music to give page a Celtic feel. I actually wrote music myself and I'll tell you later how to download programme to achieve this. I tried to write a piece that would evoke in mind of listener 'Riverdance' music. I'll leave it up to you to decide if I achieved that or failed!

I've also picked on a recurring motif within my novel, kittiwake, and highlighted it here. A kittiwake is a small gull-like bird that nests on steep sea cliffs. I found this little animation on internet. I'll give you links to such sites later.

I'm combining words, pictures and sounds on this web page.

Words Pictures Sounds

That's sort of combination I'd like you to try soon. As writers, we're adept at handling words. It's time for us to broaden our horizons.

The full transcript of 'More than an E-Book' is available at http://www.stbrodag.co/buy.html

Active, stimulating words and phrases keep your prospect involved and interested in reading your sales copy. Look for dull passive words and phrases you can eliminate or replace with active ones. For example, change a phrase like "...it's practical and inexpensive" to "...it's fast, easy and you'll save $99"

4. GET RID OF HUMOROUS REMARKS

Humor can be effective in some media -- but not in written sales messages. It distracts your prospects by interrupting their mental focus on your message. This distraction can cause you to lose some sales. Get rid of any humorous remarks in your web pages and sales letters.

SUGGESTION: Replace your humorous remarks with real life stories from customers describing how they benefited by using your product or service. Real life stories add human interest and draw prospects into your message. Humor distracts their attention away from your message.

5. INCLUDE A MOTIVATING "P.S."

Most prospects glance at beginning of your web page or sales letter then jump to end before reading anything in between. Take advantage of this and put something at end of your message to stimulate their interest. Create it as a "P.S."

For example, use a "P.S." to emphasize your offer, highlight a deadline or to dramatize a significant benefit. All of these will pull prospect into your message.

Use these 5 proven copywriting tactics to energize your sales copy. Your web pages, sales letters and other promotional messages will immediately start producing more sales for you.