By Venkatesh P (Lecturer in Marketing)

One of greatest challenges being a marketer is to predict consumer behavior. Lets look at our own buying patterns. Don’t we find so many factors affecting what we buy? Recollect latest shopping you did, and see for yourselves how many off-the-list products you have bought. Why did you buy them? Recently I went to a near by shop to buy some butter. While shopkeeper was weighing butter, I just stretched my neck (strained from daily scooter ride) and my eyes spotted ‘Cup-O-Noodles’. I was feeling hungry and I bought it. I think that was first time ever I bought that product. The product was never in visible region, still something told me to buy. Of course you could say it was my ‘hunger’, but why choose that particular brand. Well something told me to buy. What’s that something? Well when consumer himself is unsure as to what was that something, how can a marketer know that ‘something’?

There are literally a million reasons to why we buy a particular product (or Brand to be specific). That’s exactly reason why market is cluttered with a million variations of same product. (variations could be tangible or intangible)

Gone are days when you thought of toothpaste, you thought of only one brand. Now market is more cluttered and you can think of other toothpastes too for whatever (!) reason. So how do we, as marketers direct a consumer only to brand that we want them to be attracted to? How do we get our brand in contact with consumers?

Look at all marketing tools that we as marketers use. Sometimes marketers waste precious dollars on ineffective tools. Sometimes an accidental campaign might click and might have huge response from consumers. How do we analyze (or gauge) well before implementation of a marketing exercise, effectiveness of it?

What if I told you that with each passing day, you are losing dozens of subscribers to your newsletter? As you read this, you are probably losing potential customers, and taking money right out of your own pocket.

Don't panic, I have a secret I want to share with you.

It is important to remember that what separates top Internet marketers from you, is using small, but effective techniques not known to masses.

Are you a victim of dreaded 'thank you page' syndrome?

A visitor comes to your site, subscribes to your newsletter, and you send them to a page that looks similar to this:

"Your subscription to our newsletter has been confirmed.

Thank you for subscribing.

Please click on this link to return back to our site:

http://www.yoursite.com"

Does this look familiar? If so, try to resist urge to slap yourself in head.

This mistake is costing you an extra 40-50+ subscribers each day. Feel pain that is building in pit of your stomach? Go grab a bottle of Pepto Bismol, I'll wait. This is very painful stuff to hear I'm sure.

I don't want to see you suffer any longer than you already have. So let me reveal my little secret.

Many top Internet marketers use what is called "Co-registration" to build their lists quickly.

You can implement this technique easily with little to no cost, in a matter of hours.