A + B temp PressureC + D

Chemistry has established that ‘A’ and ‘B’ can react with each other in many different ways, but only that reaction that yields ‘C’ and ‘D’ is what is called a ‘fruitful’ reaction. If that be case, then what about yield? Obviously low if reaction is not directed properly. How do we direct a reaction to give high yields? This is where chemist with all his acquired knowledge of organic chemistry, physical chemistry and inorganic chemistry, come to teach us marketing.

The chemist does something intrinsic to reactants that favor predominantly reaction he is interested in. He simply makes reactants more attractive towards each other way they need to be attracted (to give C and D). Technically speaking chemist equips reactants with some ‘functional groups’ so that reactants not only get attracted, but in most fruitful manner. This increases yield of reaction.

Lets now look parallel at a market, which is our reaction chamber. We have two reactants ‘consumers’ and ‘products’. As marketers we expect a sale and that too of high volumes. We also (like chemist) manipulate product and do something intrinsic to it. This we call as “Brand”ing. So ‘Branding’ is nothing but adding suitable ‘functional groups’ to increase ‘attraction’.

On what basis do we ‘Brand’ our product? The chemist says he adds functional groups to a reactant based on behavior of other reactant. Chemistry, again, has well established behavior of elements basing on position they occupy in a periodic table. This periodic table is likened to segmentation marketers do in market place (viz. demographic, psychographics). Basing on this segmentation, marketers try and predict behavior of that particular segment of consumers. And all marketing efforts revolve around this understanding of segmentation. Same is case with chemical reaction – without a thorough knowledge of segment reactants belong to, designing a reaction is very difficult.

Once you have found suitable newsletters to exchange subscription information with, you will simply place your JV partner's information on your "Thank You" page.

You can see an example of how it is done by viewing my newsletter thank you page. Once a visitor subscribes to my newsletter, they are sent to this page:

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As you can see, my new subscriber now has an opportunity to subscribe to all of my partners' newsletters.

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Jason Tarasi publishes the reciprocal links newsletter "Elite Links"