Low-Cost Marketing With Business Postcards Copyright 2003 Bob LeducModern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want. They are easy to use, cost very little and produce results almost immediately.
Brief And Personal Works Best
Keep
message on your postcard brief. Announce a major benefit. Then ask person reading postcard to visit your web site or respond in some other way to get more information.
Set up your postcard to look like a personal message instead of a sales promotion. Prospects cannot resist reading a postcard if looks like a brief personal message - even when they quickly recognize it as a business communication. This happens for several reasons.
1. Your message on a postcard arrives already opened and ready to read.
2. It creates feeling of reading a note from a friend instead of reading an advertisement.
3. Your brief message cannot be overlooked - even by people quickly screening their mail over a wastebasket.
Nearly everybody will actually read your postcard ...intentionally or unintentionally. Therefore, you will get maximum number of responses.
Simple And Low-Cost
You can print postcards with your own computer for about 1 cent each or have them printed professionally for about 7 or 8 cents each.
One cost-effective method when using your computer is to print four postcards on an 8 1/2 x 11 inch sheet of standard index paper. Then cut each sheet into quarters to produce four 4 1/4 x 5 1/2 inch postcards. 100 sheets will produce 400 postcards for about 1 cent each.
For small quantities, print your postcards individually on 4 x 6 inch blank index cards available from any office supply store.
Reduced Postage Rate
The current postage for mailing a postcard in US is just 23 cents. That's almost 40 percent less than postage for sending a letter - yet Postal Service processes postcards same as First Class Mail letters.
