To qualify for this special postage rate, your postcard must be at least 3 1/2 inches high by 5 inches long but not over 4 1/4 inches high by 6 inches long. The paper thickness must be similar to an index card. All office supply stores carry paper designated as 67 pound card stock. This is ideal for postcards and it meets thickness requirement.

Non-Us Advantage: Business postcards used outside of US do not enjoy a reduced postage rate. But, non-US business owners tell me their postcards are very cost-effective even without a reduced postage rate. Since postcards are rarely used for business purposes outside of US, they attract a lot of attention and generate a high rate of response.

Hidden From Competitors

Postcard marketing enables you to conceal your marketing efforts from competitors. Nearly all other advertising uses mass media where your competitors hear or see what you are doing - and copy it.

Postcard marketing is personal. Only you and your prospects are aware of your strategy. And only you know how effective it is. When competitors become aware of your postcard marketing program, they will not be able to evaluate your activity. And they will not know how to copy it.

Postcards achieve almost 100 percent readership and generate a high rate of response. Use them to drive traffic to your web site, to generate sales leads, or to promote any other business activity you want. You can create and send postcards within a few days of deciding to use them. And you will enjoy results they produce in less than a week.

Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: mailto:BobLeduc@aol.com Subject: Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

Goals identify direction of your organization or you personaly; they are ultimate "destinations" of our dreams, needs, and desires.

Goals are developed from ideas, wants, needs, and desires. They can come from our business or our personal lives.

Goals should not change once they are set. However, objec- tives to reaching goals can and should change as conditions change.

Essential goals must be accomplished for your success.

Problem-solving goals ought to be done to correct ineffec- tive conditions and thereby produce better results.

Innovative goals are those we like to do in order to make something good even better (faster, cheaper, or safer)

Try to find oppourtunities to achieve multiple goals by completing action plans that are common to two or more goals. Obviously, this requires careful planning and written statements that you can mix and match as needed.

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