Love Your Irate CustomersWritten by Armand Melanson
Love Your Irate Customers Copyright 2002 lessworkmoremoney.com By Armand Melanson Everybody hates nit-picky customer who is never pleased. When an irate customer emails or comes in to tell you how bad your service or products are, you want to let them have it right between eyes right? Well don't do it. Love your irate customers. They're one of best things that can happen to your business because they tell you exactly what 100 other customers are thinking but haven't said. For every complaint you get, many more people likely felt same but didn't say anything about it. So when a complainer makes their views known, perk up your ears. They are about to do you a big favor. Even if you think complaint is unjustified or outrageous, don't react. Listen. Ask questions. Find out as much as possible about what was unsatisfactory about your product/service. Take comments of every dissatisfied customer with utmost seriousness & concern. Of course, there are limits to what anyone should take: abusive hreatening language or behavior should not be tolerated. But 99% of complaints don't come in that form. Most customer complaints give you very feedback you need to make your business better. When dealt with properly, complaints generate enhancements of your products & services. Furthermore, a well handled complaint will often turn complainant into an ally. Let me illustrate. I often use popups to ask visitors why they didn't buy at my website. Here's response I got from one guy ( we'll call him John Doe ): "Too many gimmicks on net. I didn't even bother to read. Plus I make it a habit to not buy from ANY site that uses popups. I believe in MY CHOICE of what I click on and choose to browse! Plus you don't even know how to make popups come to the
| | Explode Your Opt-in Subscriber Base!!!Written by Armand Melanson
Explode Your Opt-in Subscriber Base!!! Copyright 2002 lessworkmoremoney.com By Armand Melanson I have discovered a powerful technique to increase rate of subscribers to my newsletter. This is a really easy but powerful way to create more profit. A newsletter & opt-in email list are fundamental parts of any successful e-biz. What if I told you that a small change to your website could increase your subscriber capture rate by 400%!!! That's exactly what I discovered. Before going any further, I want you to see this in action. Goto http://www.lessworkmoremoney.com right now & you'll see what I'm talking about. So here's deal. Most websites use a pop-up window to attract opt-in subscribers. The problem with standard pop-ups are: 1) they are all over net & are often viewed as an irritant to visitors. 2) they require that prospect type an email address. Let's face it - we are LAZY. We don't want to type our email address unless absolutely necessary. 3) they don't insure that email address is right one. Even with good Javascript checking, someone can type in anyone's email address. If you went to my site just now, you would have seen following: --> A JScript alert prompted you with an offer for a free marketing course --> You could choose 'OK' or 'Cancel' --> If you chose 'OK', your email program automatically spawned a message with pre-inserted subject: "Just click 'Send' to get free course via email (ref# M7aI6N)" If you clicked send, you will be subscribed to my newsletter. --> If you chose 'Cancel', nothing happened Can you see difference? No typing to do! When confronted with Javascript alert, people are much more likely to hit 'OK' than
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