Love Your Irate CustomersWritten by Armand Melanson
Continued from page 1
front of screen. They remain hidden behind until you start to shut down. Get a new profession." John Doe My 1st instinct was to tell John Doe to get bent. But I didn't. I instead sent him an article on how popups can generate significant revenue for a website. I also sent him some info on benefits of my e-marketing "how to" product. Remember this guy had just been to my site & was not only not interested in buying, but he went out of his way to tell me that I was an idiot (in so many words). Here's his next email: "Armand, as you know, I was jerk that wrote you a note telling you that I did not buy from sites that used pop-ups. Whoops!!!! After your personal email back to me with all information as to why I should, and also your convincing money back guarantee, you had convinced me I had nothing to loose! I bought. Then paypal didn't get my order to you correctly, and 24 hours later, I fired off another email, which again, got me a personal reply. Well, to make a long story short, I've learned more in one evening with your material, found more suppliers that interested me, and am convinced that anyone would nuts not to buy your information. I too have been searching internet for about three years, and am convinced that if I can't make my share of bucks with this info, it can't be done. Thanks for personal attention to all my needs!" John Doe So from an initially negative situation, I got 2 positive outcomes: 1) I made a sale 2) I got a killer testimonial for my website So when your customers (potential customers) start heaving lemons your way, send them back glasses of fresh lemonade. It may do more good than you think...
Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com
| | Explode Your Opt-in Subscriber Base!!!Written by Armand Melanson
Continued from page 1
to type in an email address on a standard popup form. That's why this concept is radical - it is a total departure from traditional approach & it's much more effective at getting prospects to sign-up for your newsletter. So let's get under hood & see how this works. You don't need to use cookies for controlling popups, but you should use them. Otherwise you will be popping up every time someone refreshes page. Goto http://lessworkmoremoney.com/EZ5_email_autocapture.htm to see this in action again with only bare bones code required to do it. The cookie code is standard & can be found at any JScript site. The form code is simple & just tells your mail client to send an email to my autoresponder. You can use this exact same code to do this at your own website. Make following changes though: *** (confirm("put your text here"))*** place your text in quoted area - this is what will appear in popup. ('n' is newline character which tells JScript to place text on next line) *** |
