Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?

If you stop to think of cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, idea of door-hanging advertisements gives sales person a means of getting word out to more people faster than before but more importantly, it saves person anguish of advertised becoming irate over interruption. Having been in situations were I have used these techniques either selling for other companies or trying to gain customers for a newly opened business, I came up with idea of trying a door-to- driveway or door-to-doorstep advertising campaign to build brand awareness for a national car sales corporation that needed grass roots advertising for local area around their dealerships.

Basically, I was a car salesman that was responsible for bringing in customers to buy cars, and my pay was determined by how many people actually came in and bought. Since I have leg injuries from an auto accident, I needed to find a way to cover same amount of territory as my competing sales people. The company already supplied a few thousand door hangers; however, advertisement brought awareness to all of local 11 dealerships and I wanted to build awareness just to dealership that I was at, and more specifically, I wanted traffic created to come specifically to me.

Keeping in mind flyer campaign I was apart of at a professional basketball game in which sales team handed out 7,000 flyers to build awareness of a local college basketball season, I designed a half-page flyer text advertisement—therefore, two ads can be printed on every page—that put emphasis on my name, my contact information, and schedule. You can substitute any advertising design on this half-page ad.

I chose a colored card-stock weighted paper for printing because I needed paper weight for distribution method used and a lower cost than cost of printing in color. Printing black and white on colored paper is easier and cheaper than printing expensive color ads, unless you can afford it. But for purpose of this campaign, you do not need to spend a fortune making your company look good in print.