Now it is time to distribute. Normally, door hangers would take about 2 ½ hours to distribute 500 hangers and would receive a few inquiries for effort; so being limited to amount of walking I could do, I decided to drive a car and throw ads onto edge of driveway at peoples houses. I wanted advertisement to be in same placement as local newspaper so ad had best chance to be noticed, picked up, and acted on by potential customer.

As a homeowner, I myself have had numerous advertisements thrown in my driveway, and as homeowner I am responsible for picking up ads in my yard. I have seen ads for grass cutters, electricians, Avon sales, donations to thrift stores, and many more, so any kind of message can be placed on these ads.

Now with new way to distribute, I could get 2000 ads out in approximately 1 ½ hours and had responses before I returned to dealership. It makes me wonder how many people really do watch front of their house and wonder what a slow moving vehicle was throwing at their house. After seeing instant results of my effort, every sales person at dealership enacted same door-to-driveway campaign for shear fact of number of ads distributed for time distributed was achieved with far less effort than before. Results we quicker and slightly higher; but, I do not know exact increase numbers because I did not do any kind of analysis on exact number of responses for number distributed. I do know that I got a lot out a lot quicker than before and I didn’t have to walk anywhere except to car.

A few things to keep in mind: •Make sure it is NOT going to rain on day that you distribute. •Try NOT to distribute after 2:00 PM because of children being released from school and them walking and playing in streets. •Try NOT to distribute during weekend because that is when you want people to be acting on ad that has been delivered, and kids are in streets again. •The perfect time seems to be between 10 AM and 12 PM, a two-hour break in morning commute traffic and beginning of lunch hour traffic. •Keep a map and mark streets covered as to not deliver in same area too often.

Written by eRix © 2004-08-28 Permission to Reproduce in Entirety. Word Count: 1000

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