Bedroom Marketing Tips Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying same principles to Internet marketing. I don't care if you're a female or a male. Play this scenario out in your head: You walk in door and yell "Honey, I'm home. Take off your clothes and jump into bed because I really want you and I know that you want me too." I don't know how things work around your house, but over in my neck of woods it's going to be "No Sale". And why would you expect anything different? Let's take a look at what was done wrong. - This was a high-pressure attempt to "make
sale" without any regard for other party feelings, or state of mind.
- It was assumed that
other party was in mood to "buy" and pitch did not give them any other option but to say "Yes" or "No" when a "maybe later" would have given desired results.
- There was no attempt at rapport building (OK, Dr. Ruth doesn't call it "rapport building", but you know what I mean).
- There was a failure to build
other person's interest and excitement level over offered "product or service".
So, if you wouldn't expect that kind of approach to work with someone who hopefully loves and trusts you, why in world would you think it would work with complete strangers? You know what I'm talking about. We've all received an email that says something like: "Wow, I just discovered most amazing program. My sponsor has only been in for 14 days and he's already made $144,000!!!!!!!!! This is so good, trust me I know a good thing when I see one. THIS IS NOT A SCAM!!!!!!!!! Just click here and pay a one-time $19.99 NO SPONSORING!!!!!!!! I'll help you make money. This CAN'T FAIL!!!!!!!!!!! Just sit back and let money roll in!!!!!!! I joined Monday and already I've made over $200!!!!!!!!!!" The so-called marketer blows this ad out to 155,000 Safelists, FFA and Classified sites, and maybe SPAMs a few news groups along way. Two days go by and no sales. The Marketer quits in disgust and tells everyone that Internet Marketing is a scam and no one is making any money. "Trust me.", He says "I know, I tried." You think I'm exaggerating? One of sites that I own is a Safelist Autoposter. We sell membership for $4.99 per month and our members can automatically post their ads to hundreds of safelists, with hundreds of thousands of members who have agreed to receive them. Anyway, whenever someone cancels their subscription we automatically send them an email containing an Exit Poll form. We offer them chance to win $50 in return for telling us why they quit (we also recommend one of our other sites that may be better suited for them, but that's another article). We learn a lot about how to make our program better, but we also get to scratch our heads in wonder over responses like this one: "I've been a member of your site for 10 days now and I haven't sold a thing. The Internet is full of thieves and liars and you're just one more of them." Out of curiosity, I checked sales letter he's been sending. Here's what he wrote: "You are paying too much for your long distense service. Send an email to (address deleted) and see HOW MUCH IT WILL COST YOU with mine." Ok, let's take a look at what he did wrong besides failing to run his spell checker. - He made a high pressure
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