Life as an Island MarketerWritten by Nicholas Dixon
Continued from page 1
But don’t go beating yourself. It is all part of our human nature and many persons suffer from this weakness. Many want to achieve success and live a dream life, but when it comes down to working for it they want to skip out that part. Every successful person deserves to be where they are because They worked for what they wanted. They craved success like any human being, but difference is that they all put their shoulders to wheel. In other words, they believe that grime pays. To start, much less run and maintain a business takes guts and a strong belief in one’s abilities and talents. In long run, it is all worth it though. I would rather work for several years without accomplishing much and knowing that sooner or later it will all payoff many times over. Or I could just ride currents of life and hope that fortune falls on me from sky. If you had choice which would you choose? Copyright © Nicholas Dixon
Nicholas Dixon is the publisher and editor of The Roc newsletter. Visit our website http://WWW.Geocities.com/Oceanroc and subscribe to The Roc Newsletter to receive resources and articles to help you achieve success.
| | Bedroom MarketingWritten by Len Dozois
Continued from page 1
attempt to "make sale" without any regard for other party feelings, or state of mind. Not only was it high pressure, but it held his offer out in a negative fashion when he said
"Send an email to (deleted) and see HOW MUCH IT WILL COST YOU with mine."
Sheesh, at least he could have said "how LITTLE it will cost you."
What he did was equivalent of saying: "Honey, I'm home and I'm dirty and sweaty and I had a garlic and onion sandwich which I'm still burping up every five minutes.
Take off your clothes and jump into bed because I really want you and I know that you want me too." Sure, that's a home run proposition waiting to be hit out of park. He assumed that his prospect was in mood to "buy" and did not give them any other option but to say "Yes" or "No" when a "maybe later" would have given you results he was seeking.
In fact, he really didn't give them any option at all when he said: "Send an email to (deleted) " No one in their right mind is going to respond to an offer from a total stranger and give that stranger their email address. It's no wonder he didn't make any sales.
He didn't take any time to build a rapport. He tried (and failed) to pull off a slam-bam-thank you-m'am (or whiz-whirr-thank you sir) and fell flat on his face. Try walking up to someone in a bar and saying "Hi, are you hungry or horny" and see how well you do.
He failed to build an excitement level over his product or service. He didn't even build a mild curiosity level. In fact, his letter doesn't even rate a twitch of right eyebrow.
Hmmm, does all of this sound familiar? I wonder what would happen if he tried that on his spouse when he arrived home from work? No nookie there I'd bet, and no sale from his ad either. I see so many people fail in their attempts to advertise their product or services. A lot of them tell same story as Mr. No Nookie in example above. Keep this in mind -- Even though Internet offers an instant medium for reaching people all around world, basic laws of sales have not changed. In order to close deal you must: 1. Eliminate any high pressure attempts to make sale. Stop using hype and, for Pete's sake, use exclamation point sparingly! Not only is an educated prospect more likely to buy, but they are also more likely to refer others to your site, and they are more likely to respond to future offers that you make to them.
Give customer an option of saying "No". Some truly interested prospects just won't be able to buy right now for a variety of legitimate reasons. Make sure that you offer them opportunity to join your e-zine or newsletter, or sign up for an autoresponder series. Do something that gives you opportunity to stay in front of that customer until they are ready to say "Yes". 2. Go slowly and get your prospect into mood to buy. Don't rush in there and yell "Give me your money". Take time to determine what reasons are that someone will buy your product and weave those reasons into a word picture that elevates prospect's curiosity and enhances their buying mood. 3. Build a rapport with your prospect. People want to be talked to, not at. Show them that you are a friend and a expert in your field by EDUCATING them and not SELLING them. Combine this step with step #2, and you can write as long of a sales letter as you need (but not ONE WORD LONGER) without fear of losing truly interested prospect. 4. Create a level of excitement over your product or service by explaining how it's going to change their life, or save them money, or make them look more attractive, or whatever your USP (Unique Selling Proposition) is.. What works in bedroom works in market place. Try it! |
