Learn the five key steps to getting free publicity for your internet site and productsWritten by D. Beiermann
For many of us, idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:1) Website Focus Make sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in same category as your product press release. This is one of key ways you can get free publicity for your products. Because when you send out a press release on a new product, editors will check your site to make sure that you offer similar products. Once they see that you offer a wide range of products in this same category, you will greatly improve your chances for getting free publicity for your products and website. 2) Target right magazines for your products I have talked to many people who are tempted to send out their press releases to every magazine available. I strongly advise against doing this. It is simply not effective and can even upset editors when you send them information unrelated to their audience. It also reduces your chances of getting in magazines if you are sending out press releases to every magazine category. The key is to stick with most targeted magazines for your products and only email them with your product announcements. 3) Be consistent and patient while emailing editors It is very important to be consistent when you email editors. Try to introduce a new product on a monthly to bi-monthly basis to editors of magazines. If you do it on a consistent basis before you know it, one of your products could be picked up in one of magazines. It is also important to be patient with process. You may not here anything for a few months and then all of a sudden you will find out that a magazine picked up your press release and is running it. On average it takes print magazines a month to three months to print your press release. For online magazines you could have your press release picked up within days or weeks. That is why it is important to target both.
| | Three easy website tips to increase site revenueWritten by Syd Johnson
Pay attention to area "above fold" This is area on a web page that is visible without any vertical scrolling. It is one of most valuable assets in your revenue generation plan because this is where your visitors will look before they do anything else on your site. You want to use this area for your navigation bars, and more importantly for advertising. If you want to kick up revenue from your Google Adsense campaign or another advertising source, place them on side, above fold. As your site builds up enough traffic to allow you to sell your own ads, put ads with highest revenue payout in this area. Stick to text ads in this area if you can. If you use banner ads above fold and they don’t load properly, your visitors will think that entire page is not loading properly. They might scroll down, but most likely, they’ll click back button and move on to another site. Showcase valuable content with great headlines and hyperlinks above fold. Start by highlighting main sections of your website, or by showcasing your most valuable product. If you are not selling your own product, but relying on Google Adsense, you can still make use of area above fold. You can place newsletter subscription boxes, new books, news alerts, scam watch and email alerts in this area as well.
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