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Navigation bar To increase click through rates and to make your navigation bar more effective, turn your Navigation bar into a series of text links. Use keywords or natural phrases to let your customers know what type of benefits they’ll receive by clicking on a particular button. When you use graphical buttons, you‘ll probably be limited to a word or two.
By using a text link, you can turn headline of an article or complete description of site section into a link. This will increase your click-throughs, and readership on your website.
Opt-in Newsletters Opt-in is an arrangement where customers must give their explicit permission to receive any type of communication from a website. The type and scope of information that is opt-in varies from site to site. On some sites, everything is opt-in. On other sites, only newsletter is opt-in. On large retail sites, once you make purchase, you automatically opt-in to receive all kinds of communication and must “opt-out” or unsubscribe for information to stop.
Set up an opt-in newsletter to build your subscriber base. You can add paid, contextual advertising later on, or use it to promote your own products to your customer base.
If you follow these three guidelines you can design top of your website to automatically increase your site revenue.
This article may be freely distributed as long as there's an active link to http://www.rapidlingo.com Syd Johnson Editor