Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time? One of
greatest selling myths is that you only have one product to sell. Even if you have an entire range of products or services or packages – illusion is still singular.
That however, is not case. One product or package can easily be turned around to represent over half a dozen products just by utilizing a little creativity.
Let me explain….
Let's say that on your site you advertise an accommodation weekend holiday package for Friday and Saturday nights. (You might be tempted to think, “I sell accommodation, people either want it or they don't”).
That's great for 3 out of 10 visitors who want to take a quick holiday weekend, but not for seven others. Using creativity and by placing additional pages on your site targeting other visitors you could easily increase your bookings rate by as much as 300 – 400%.
How about offering a Corporate Retreat package? It's same deal, but maybe with a slightly different hamper – whatever, it's greatly accepted by busy business people looking for that nice relaxing weekend.
What about a Family Fiesta! Same deal once again but offer a movie pass for kids or tickets to a local tourist attraction.
Parents Pleasure Weekend? Free Babysitting.
Students Study Retreat – Free Internet access.
Wine Lovers Diary – Free bus to local wineries….
See where this goes, it's always same package, and your goal is to fill beds – all you need to do is add that extra something special.
The key to success here is to offer a completely separate page on your website that targets marketplace your potential customer is in. If that means having ten pages offering same deal to ten different types of people (but with different incentive), great – go for it.
