(5) Develop an attitude of optimism. Find positive in every situation, even when something negative has happened. Document these positive comments in a journal, and speak them out loud to three people. You will eventually develop an attitude of optimism, which will have a positive impact on others.

(6) Develop empathy by grasping feelings of others and seeing their perspective before you make a decision. This will make you approachable, and others will learn quickly that you care about them and want to hear what they have to say.

(7) Cultivate rich and rewarding relationships with employees outside of work. Host one social function each month, and take this time to get to know your employees and their families on a very personal level.

(8) Develop a democratic leadership style: one that is based on collaboration, teamwork, active listening, conflict management, and influence.

(9) Be dedicated to a high level of achievement. Your drive to improve performance and to meet high standards of excellence will set tone for success for you and your company.

(10) Be devoted to recognizing and meeting needs of your followers, clients, and customers. They are future of your company, so communicate with them regularly and often.

The only thing that stops you is your imagination.

And as a final guideline, when you set out each page make sure that both sales copy and search engine functionality are also focused towards individuals target market niche.

That simply means use words that they understand, put forward benefits that they want to read about. Make sure that description meta tag is optimized so they read what they want before they click to you on a search.

Make sure headline grabs them by neck and reels them in. Also be sure to offer them a “value added” incentive – never a discount. Plus, make sure that you ASK THEM to book with you.

It's really that easy.

Paul Barrs

P.S. This is probably shortest article I've ever written before, but there isn't really too much to say. You've got to learn to be creative.

This past week I received by mail an offer to subscribe to a very well known business magazine. I'm still very tempted to order that subscription even though I've never read magazine before in my life.

Why?

Because they are offering a FREE sports watch with every new subscription!

The thing is, I don't need a watch – I've got a beautiful $1000 gold watch sitting on my wrist right now – but I still want to order subscription.

Why?

Because I WANT that FREE watch!