Ever watch a hamster running mindlessly on a wheel and think “Yeah that about sums up my job search?” There is a better way to uncover a great career with more intensity of purpose. You need a focal point. You must have a game plan and a destination for your initiatives or like
hamster you’ll be pointlessly running in circles.
The only way to find a new career is to stop looking for a job Career success requires
identical effort and targeting as setting a course for continuous professional development.
Job opportunities are found through
strategic use of
same steering mechanism that successfully sells products and services: Positioning, Exposure and Marketing.
Seek employers needing solutions to their problems Change your career search strategy from hastily blasting resumes extolling your attributes to more thoughtfully approaching an employer with
idea of helping him or her solve a problem or achieve a goal. By doing so, you’ll leverage your competitive advantage. You’ll then always invest your energies where you can obtain
highest return of time and energy because your initiatives will have a target or an “intensity of purpose.”
Hot career tip: Deliberately design your career management campaign for success.
There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources.
POSITIONING
Position yourself as a consultant rather than a salesperson regardless of your field. Do this first in your own mind and then in
mind of your “customer,”
targeted employer.
Be a Problem Detective. Approach each employer with
idea of helping him or her solve a problem or achieve a goal. Describe what you can do, not who you are.