The Training Provider - During grade school, I held a leadership role in our academic honors society. I, along with three other student leaders attended a leadership training camp at start of school year. At camp we listened to motivational speakers and participated in a variety of activities, one of which was participating in a ropes course. The purpose of course was to promote comradeship among our small group. Each individual in group was able to contribute. Some of brawnier members contributed strength, while some of brainier members contributed ideas and strategy. The objective was achieved through communication, teamwork and a well-executed plan.

You didn’t captain high school football team to state championship? You didn’t create and head grade school recycling program, saving thousands of old-growth trees? Despair not, with a little direction and right resources you can still become an effective and capable leader.

Stephanie Tuia is a Client Account Specialist with 10x Marketing.

Analyze benefits you will provide an employer from employer’s point of view then define nature of your contribution as it relates to his or her need.

EXPOSURE

Keep your “sales” pipeline full by continually prospecting for targeted employers. Always have more people to see than you have time to seem them, but put off calling on low-value, low-probability prospects.

Maximize your exposure-to-opportunity by using multiple strategies simultaneously. Increase your likelihood of career success by increasing number of your activities.

Look upon your career marketing territory as a farmer looks upon a rich piece of land; like an area to be harvested, week after week.

MARKETING

Don’t lose sight of your primary goal: to sell your skills as a specific personalized solution to an identified employer need. Think of yourself as a resource to yourself and to prospective employers. Products are sold by quantifying net dollar benefit to your customer of using your talents.

Differentiate what you offer. Define its distinctiveness and bring entire decision to hire you to hang on this key benefit.

Finding a great career position is no accident A career move must be deliberate and strategic. You must master proven product sales techniques meshed with relentless subterranean market research and analysis to find your best career.

Your success in turning a job search into a career find will be in direct proportion to what you do after you do what you are expected to do. Be absolutely clear about what you want, why you want it, when you want it and what you are willing to do to get it.

Let your “inner hamster” escape off mindless track of a career pursuit without purpose. Regain control of your job search. Grab key out of cage you’ve put yourself in by using distinct marketing concepts of Positioning, Exposure and Marketing.