Lazy, Hazy Days Of Summer by Bob OsgoodbyWarm-weather months are a fun and busy time. It's time to fire up
barbie, plant your flowers, and maybe take a trip to beach. The cold weather is gone and lazy, hazy days of summer are upon us. It just seems that so many things have been added to our plate, we have little time for anything else.
But wait! Does that include business you have worked so hard on during winter? Unfortunately for some it does. It's like race car driver, who speeds around track and gets a lead of his competition, but then decides to coast last few laps. Guess what - he is going to be passed.
A lot of people virtually take summer off from their online business, and this is an opportunity for you. While they are taking 2 steps back, you can leapfrog over them and get customers they might have gotten.
This is not a new phenomenon, and is as old as web itself. Online business typically slows down during summer months. But who is slowing down? It is usually those who work web part-time in evening. Now when it gets dark early, this is easy. But when days are longer, it seems there just isn't enough time to do everything else, and also take care of business.
If you are serious about developing your online business, you must have discipline it takes to continue. It's awfully easy to think you'll get it done tomorrow, but unfortunately, your customers will not wait for you to get motivated.
Rose Hay sums it up beautifully. She says "Remember, an Opportunity Doesn't Go Away, It Just Goes To Someone Else." How true - here is someone who has her act together, and will capitalize on inaction of others.
