Conducting a contest (and making sure it succeeds!) requires a lot of hard work, plenty of planning, and a significant share of your marketing budget.So why am I recommending that you TRY it?
Because when done creatively and none too quietly, it can be your MOST EFFECTIVE tool for reaching huge numbers of potential clients at any given time -- and even for getting free publicity for your business as well!
But out of all
"enter & win" / "click & join" competitions already out there on web, is there really any chance of YOUR standing out from crowd and making fresh new waves on Internet?
The answer is YES, in four easy steps:
1. Capture their imagination!
Because last thing you want is for people to hear about your contest and shove it to back of their minds, simply because it's something they've already seen, heard about, or joined before.
So be creative, be exciting, be interactive!
Invent kind of contest that doesn't just promise a prize, but also an experience:
- chance to interact with other surfers in same industry
- adventure of trying something that few people have ever tried before
- or simply opportunity to have fun and be entertained for just a few minutes in their day.
If there are two things any harried business owner would welcome any day, it's chance to be entertained AND get something useful out of it for free...
...and your creative contest can instantly do both!
2. Challenge their skills!
People are also competitive in nature, and chance to be called "the best" at what they do is often reason enough for them to join anything.
So challenge their intellectual, physical, and even emotional capabilities and give them chance to show off.
Ask them to answer questions, give birth to creations, or delve into strange situations. Take off from traditional polls, quizzes, and essays, and give them something to really think about and talk about.
