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Then watch as your contest takes on a life of its own.
3. Explore their personal interests!
What are your target clients' interests besides their work / their business / their job?
Do most of them watch
same television show, subscribe to
same print magazine, or patronize
same chain of restaurants or cafés?
Work these other interests into your contest, and you would've captured their attention as well as their friendship, even as you're promoting your own product & website.
(PLUS! You can even propose profitable partnerships with
local distributors/owners of their favorite show, magazine, or café -- creating more benefits and opportunities for both you & your clients.)
4. Promote for profitability!
So you've come up with a cutting edge contest idea, you've challenged your target clients, and you've even tapped into their interests & needs.
The last thing to do now is to make sure people hear about your extremely exciting contest -- not just
participants, but
spectators and
media, too!
Top off your contest with a catchy name, a funny theme, a memorable jingle. Announce it in your mailing lists, in flyers, in press releases and on
radio.
Make people so intrigued & interested in your contest that they can't wait to visit your site, call your number, or sign up for your mailing list.
And if you've put in all
needed preparation & planning to make everything flow smoothly,
rest will simply become history...
...marking an upturn in your PROFITS, and your prominence on
web.
From
ancient Roman gladiators to today's "Who Wants to Be A Millionaire," contests have always drawn hordes of participants & spectators alike, and can bring much needed activity, traffic, and profit to anyone who needs it.
So it only makes perfect sense to add history to creativity, and turn contests into profitable promotional tools for you AND your business TODAY.
© Tatiana Velitchkov
