Keyword Writing: Internet Marketing That WorksWritten by Elizabeth Kirwin
Many clients of Sidhe Communications, http://www.sidhecommunications.com want to know how to increase web traffic. I tell my clients they probably want to increase number of qualified leads from their web site, not just increase site traffic. As a seasoned internet marketing specialist, I have a great idea that works for this. Cram as much keyword text as possible onto company home page. Add so much text that user must scroll down to see it all. Visit a few sites with an astonishing amount of text. You may correctly assume these types of sites benefit from high traffic. How Search Engines Operate Let’s think about this logically. The search engines are all text based. Chances are very good that search engines will remain text based, because this is how computers are designed. When I say text based I mean majority of computers (and search engines) are not designed to read visual information such as photos, graphics, video, or audio material. Search engines are designed to scan for numerical and text information. Since search engines are designed to read text, more repetitively a keyword is found on a page of a web site, higher ranking for this site in search engine when a user logs on to Google, Dogpile, Yahoo or any other search engine and initiates a search. It’s really that simple. The Web Designer’s Role Most web designers, like graphic designers, aspire to a visually appealing feel when they design web sites. Although they may add “metatags” to graphics (keywords for respective industry are used to name files instead of a description of graphic to name file), designers have little impetus to upload more and more text to a home page or a web site, unless they are directed to do so by their client. I want to emphasize it is not web designer’s job to create text for a web page. It is client’s job, or their professional writer’s job to create text. The majority of web designers are not trained professional writers. They are trained in graphic arts, fine arts, or web design. To effectively increase web site traffic, create text and direct a web designer to upload as much keyword specific text as possible to your company or organization’s home page. If you or your organization do not all ready employ one, hire a professional writer who is well versed in keyword writing to create some snappy keyword repetitive content which will not annoy reader, but entice them to read further.
| | How To Start Your Viral Marketing Campaign EasyWritten by Mark Tse
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over internet. The idea behind viral marketing is that you include your ad with freebie people giveaway or use. Below are 11 viral marketing strategies you can use:1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and option for article reprints at bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies. 3. Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at top of board. 4. Allow people to sign up for a free web site on your server. Since you are giving away space, require them to include your banner ad at top of site. 5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. 6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
|
