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Harvesting Keywords
The first question that most people may ponder is: how do I know which keywords are utilized in my industry? There are two effective approaches to solving this dilemma. First, there is
intuitive approach, which I am happy to step my clients through. For example, if I were a realtor who wanted to capture senior relocation market for Myrtle Beach area, I would brainstorm obvious keywords a person would type in to find a realtor. They would be: realtor, relocation, Myrtle Beach, real estate, senior, home buying. These are just a few keywords potential client would use. A good professional writer with knowledge about how to write keyword specific text would pepper entire home page with these words.
The second way to obtain top 10 keywords for a specific industry or organization would be to ask your web designer if he or she has a program which can ‘harvest’ these words. Most adept designers do have a program that will show top keywords users type in to reach site. Once a company or organization obtains these keywords, put them in hands of a professional writer, and direct web designer to upload text they develop. Keyword writing can work miracles for a company’s web presence.
Increase Keywords on Your Home Page for Maximum Profit
I am not exaggerating here. Keyword writing is number one way to lure right kind of web site traffic to a site. Most people believe that submitting a site to search engines is most effective way to increase traffic. This may increase traffic, yet site visitors are not always qualified buyers or potential users of a product or service. As one of my clients once put it: “My site attracts flies and pests -- not qualified leads.” Any smart businessperson will agree: qualified leads are much preferred. Visit http://www.sidhecommunications.com for more information on keyword writing and other successful internet marketing ideas.
Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail ekirwin@bellsouth.net.
