Keyword EffectivenessWritten by Scott F. Geld
As marketers we all understand importance of search engine rankings. Around 85% of all web users search for web sites using a search engine, with many users not venturing past four or five pages of subsequent search results on their keywords to find what they are looking for. Achieving a high ranking on popular search engines is therefore vital to success of any web site in quest to attract visitors & sales. Keyword selection and optimizing site using those keywords contribute immensely to this goal. How it works When you submit a web site to a search engine you will be instructed to list keywords for site. These keywords are used by search engine in their ranking algorithm, and will take into account keywords specified in meta tags and density of keywords found within normal sentence constructs of your content. Indexers will look for a high degree of relevance between keywords you specify and appearance of keywords in your content to insure that they work in harmony. If keywords do not reveal themselves in high enough density then your ranking will be penalized. Using techniques to hide keywords or spam engine will also result in ranking penalties.
| | How to Choose an Affiliate ProgramWritten by Scott F. Geld
There are various other ways to make bucks on Internet through your website by just selling your own product. And Affiliate Programs has to do with this only. Most of e-business runs an affiliate program, which offers certain commissions. Affiliate programs are also referred to as "pay for performance drives results". Pay-for-performance is a type of online advertisement where a marketer, instead of paying to reach a particular audience, pays for results. A publisher-website advertises products and/or services, offered by advertiser-website, in exchange for a commission on leads/sales. The publisher displays ads, banners, products or text links on their website and is paid a commission by advertiser when a visitor goes for any particular activity like filling out a form, or making a purchase. First, look for an affiliate program that makes your effort of selling worthwhile. Amazon.com has a very popular affiliate program, but payouts are relatively little compared to other affiliate programs. You would get a $3 payout on a $20 sale of book. The No.1 rule of selling is that selling a $20 product is just as hard as selling a $200 product. So shoot for a program that gives you better payouts. One should make sure to research on program to ensure that your work would be adequately paid. As for example, choose a program that makes a customer a lifetime one, not just for first time they click-through your site. See whether program places cookies on computer of visitors so as to track identity of your customer.
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