Be 'Buyer'

Keywords should therefore be thoroughly researched and carefully selected. Think how your target buyer would think when using a search engine to find products & services you are selling. For example, if you are selling lawnmowers, keywords a buyer may use could include brand of mower, region of country/state they are located in and words like 'buy' and 'shop'. It is quite likely that you will come up with a long list of potential keywords to use, and this will need to be reduced to around a maximum of 10-20. To help you select keywords, use programs such as those found on http://www.overture.com to check on a keyword's popularity. The more popular a chosen keyword is then more likely it is that it will bring you results you want.

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