Keep Customers Close And Competition Even Closer!

Written by Larry Dotson

It's no secret that you should keep your customers close. But, you may not have heard that you should keep your competition even closer. You may have heard you should legally spy on your competition, but that's different than keeping them close.

You're likely thinking why should I do such a thing? Because that'srepparttar best way to know what they're up to. You need to stay on top of things so your business doesn't get left behind.

How do you keep your competition even closer? Create joint venture deals with them. You're saying, WHAT?! Yes, you read it right. There are many joint venture deals that you can do where it doesn't matter that you're in competition withrepparttar 122563 other business.

Here are a few:

Develop or create a neutral product together. For example, co-author an ebook together and splitrepparttar 122564 profits.

Team up to bring down your biggest competition. Share valuable information with each other. Cut costs buy sharing equipment and skills. Userepparttar 122565 extra money to run co-op ads. This won't work if they are your biggest competition.

Your Time Is Now - Network marketing soared in the 90's... and the best is yet to come

Written by Jeffrey A. Babener

Corporate America has been downsizing and job security has faded into dimly remembered history.

Statistics show that most new jobs now come from small business.

Home-based business has become a reality for millions of Americans - inspiring millions more to dream about opening one.

The term "networking" has become a buzzword inrepparttar business press, as more people realizerepparttar 122562 crucial role of referrals inrepparttar 122563 economy.

The Internal Revenue Service has adapted its rules (somewhat) to repparttar 122564 new home-based economy by recognizing independent contractor status and publishing specific tax-preparation guidelines for "direct sellers." In Tune withrepparttar 122565 Times

There are a number of reasons whyrepparttar 122566 network marketing industry reached maturity and respect inrepparttar 122567 1990s. As millions of Americans launched home-based businesses and entrepreneurial ventures of every kind, they created a climate in which network marketing could flourish. For instance, it was not so strange anymore for an attorney to leave his practice in order to run a new company of some kind out of his den. Most people have come to know someone who dropped out ofrepparttar 122568 9-to-5 world and turned entrepreneurial. Hourly and salaried employees have become intrigued withrepparttar 122569 idea of financial freedom and economic autonomy. Suddenly, they are much more open to change - and better prospects for network marketing.

Another change that favorsrepparttar 122570 networking industry has to do with sex. Inrepparttar 122571 past, most direct sellers were women. As a result, this was often seen as a woman's business, which tended to discourage male recruits. But as opportunities inrepparttar 122572 industry have increased, more men have been attracted to it; in turn,repparttar 122573 all-female perception has faded, increasingrepparttar 122574 industry's ability to attract men.

The sheer number of network marketers also has exploded. Byrepparttar 122575 end ofrepparttar 122576 1990s, more than 10 million people were involved inrepparttar 122577 industry here inrepparttar 122578 U.S., racking up more than $20 billion in yearly sales. Worldwide,repparttar 122579 number of distributors has topped 30 million, generating more than $80 billion in annual sales.

When an industry gets that big, even corporate bureaucrats begin to notice. Major multinational corporations are taking account of repparttar 122580 networking phenomenon, building it into their own plans for distributing products and services. Here are a few ofrepparttar 122581 marketing partnerships that have been formed: Avon-Mattel; Tupperware-Disney; Amway-Rubbermaid; DuPont /ConAgra-Legacy. The new "virtual networking" company will outsource almost all its activities: manufacturing, customer service - even accounting. One ofrepparttar 122582 world's largest banks, Citigroup - formed ofrepparttar 122583 merger between Citibank and Traveler's Group - has a network marketing division, Primerica Financial Services (formerlyrepparttar 122584 A.L. Williams Company) that is one ofrepparttar 122585 most profitable distribution channels forrepparttar 122586 corporation's many financial products. These range from insurance policies to checking accounts.

Corporate America has validatedrepparttar 122587 success ofrepparttar 122588 industry by embracing public offerings of network marketing companies on Wall Street. Excel Telecommunications, Amway Asia-Pacific, and Nu Skin all successfully launched initial public stock offerings on major exchanges. Herbalife, Mannatech, Market America, Nature's Sunshine, Pre-Paid Legal, and Rexall, to name a few, are also publicly traded.

Inrepparttar 122589 1990s, high-tech and financial companies became enamored ofrepparttar 122590 networking industry, as network marketing companies broadened their lines to include services as well as consumer products. Soon, it seemed every high-tech company was looking to networking as a means of guerrilla distribution in competitive markets. Companies in telecommunications, paging, Internet service, satellite TV, financial, and travel services wererepparttar 122591 chief beneficiaries of alliances with networking companies. Today, even electric power is being sold by network marketing.

Why did conventional corporations cast their lot withrepparttar 122592 wild and woolly entrepreneurs ofrepparttar 122593 network marketing industry?

Because they could see that it works. Specifically, network marketing distribution has several distinct advantages:

It is a powerful technique for introducing brand-new products - especially items that require demonstration or testimonials.

It generates strong "word of mouth," by directly rewarding consumers for sharing their excitement about a company's products or services.

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