- Do you spend large amounts of time and money trying to figure out why Google prefers someone else’s site over yours? - Are you on a never ending quest for a magic trick that can help you blow past 800+ pay per click competitors in your keyword category? - Do Page Rank fluctuations strike fear in your heart?

If above applies to you, and if you still aren’t seeing results you desire, you’ve got a clear case of “marketing paralysis”. Don’t worry, though. It’s not fatal when treated early. So, what’s cure, you say?

The cure is: Perspective.

Internet Marketing (as currently taught) paints a very narrow view of your strategic options. The books and courses you study tout search optimization and pay per click marketing as holy grails of profit when, in fact, those methods may not represent fastest and most appropriate way to generate targeted leads for your product.

The Internet: Just One Small Slice of Media Publicity

Take out a Post-It Note and write word “Publicity” down in big, bold letters, then stick it on your monitor. When you get stuck in a rut, take a look at that word and let yourself conjure up all ideas, images and associated meanings surrounding it.

Once you complete that exercise, remind yourself of following: Your status as an online entrepreneur does not preclude you from exploring advertising outlets in other media. Internet Marketing represents only one subset under general category of publicity.