Just One Small Slice of Media Publicity

Written by John Calder


Continued from page 1

You see, those of us who work online all day are accustomed to usingrepparttar Internet for just about everything. A large portion of our desired market searches on random impulse generated by some outside stimulus. This stimulus can originate from a news story, a new song onrepparttar 100760 radio, a magazine advertisement or even a subject of interest overheard in conversation.

The Holistic Approach

My intent is not to sway your favor towards one avenue of marketing over another. Instead, I offer you a challenge: takerepparttar 100761 time to examinerepparttar 100762 interrelationships among all forms of media. In fact, just pick a subject (or product) of interest and follow its path throughrepparttar 100763 chain of publicity.

For example, when someone sends you a referral to a new web site, ask them how they found out about that site. Did they stumble across it viarepparttar 100764 search engines or doesrepparttar 100765 site already have a viral tool in place to generate leads? Ifrepparttar 100766 site does have a viral tool in place, how did they generate their first visitors to trigger that flood? Do they have a pay per click campaign running? Did they send out a press release? Place a small ad inrepparttar 100767 back of a magazine?

Just put on your detective hat and reverse engineer these paths. Inevitably, you will discoverrepparttar 100768 small streams of exposure which lead torepparttar 100769 flood.



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Today, While I Surfed the WebThursday, August 26, 2004

Written by eRix


Continued from page 1
your website. I say this because it would reason thatrepparttar website you create does have some interest to you or you would not have created it. Asrepparttar 100759 creator ofrepparttar 100760 website, you have some authority over what is being read there; and, as long as you are honest about where you getrepparttar 100761 supporting information, copyright protection forrepparttar 100762 author and yourself, you will start to build a wealth of original content for your current website and future websites. This endeavor will also provide you with a complete index of ad copy, words you can use in your advertising. The best free advertising is to write an article and post it to numerous ezines, magazines, newspapers, or publication needing content. If you haverepparttar 100763 time to create a website and then spend time linking with complimentary websites (websites that sell products that would go well withrepparttar 100764 products that you sell, i.e. gift store website with a card store website), then you haverepparttar 100765 time—that same time spent linking—to write a simple article about something you learned, such as this article that you are reading right now, and post it to multiple websites that need content. First, of course, find a way to get that content onto your website for your customers and then putrepparttar 100766 article out as advertisement to draw new customers to your website. If linking is not bringing in an enormous amount of targeted customer traffic, then why not give your writing skills a try? It could not hurt!

Written by eRix © 2004-08-26

eric b smtih tampa, fl b.a. marketing usf tampa, fl a.s. information systems hcc tampa, fl

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