Why? Because most Web site owners talk about themselves instead of talking about their Web site visitor.

You know what I mean. How often have you visited a Web site that starts off with big bold heading "Welcome to XYX Company"?

And it only goes downhill from there.

The next paragraph says something like "XYZ Company has worked for 40 years in manufacturing, testing and selling ABC products to businesses around North America and world. Blah blah blah ... who cares ... Yawn!"

That sort of introduction is almost guaranteed to lose you business!

But why is it so common? I think it's because people don't know what else to write!

So in this article I'm going to give you a formula for writing compelling text on your home page.

Here's formula in a nutshell: BAD, WORSE, GOOD, HOW, YOU.

Here's how it works ...

1. Show them what's BAD in their business/life. 2. Show them that it's WORSE than they thought. 3. Show them how GOOD it could be. 4. Show them HOW to fix it. 5. Tell them how YOU can help.

I'm going to expand on these in a minute. But first notice that first four are all about THEM, and you only start talking about YOU in very last step.

OK, let's look at each of these in turn ...

1. Show them what's BAD in their business/life.

The first step is simply to state that problem. That immediately gets rapport because it shows that you understand them. And it engages them as well.

For example, suppose you're a realtor looking for new clients, and you know that most vendors are worried about getting best price for their house. You might start like this:

"Selling your home is one of biggest financial decisions that you will make in your life. How can you be sure that you're getting best price for it? And how can you be sure that your realtor is getting best deal for YOU, not just best commission for themselves?"

2. Show them that it's WORSE than they thought.

Running a small business could be so much easier if prosperity was a matter of adding water. The formula would be concise. Aside from a drought, there would not be much room for error to negatively impact financial growth. Nonetheless, consistent sales are good, too. The methodical and stable assure outcome.

But, after all is a steady flow, how can a small business owner prepare for next growth spurt?

Nurturing a productive business may seem like a plausible way to grow a profitable entity. Conversely, many owners fall prey to their own achievements. Amongst proprietors, prevalent gaffes include either wearing too many hats, ineffective marketing and other faux pas.

To assure prosperity, here are eight strategies to move your business to next profit level without losing momentum or your sanity.

1. Streamline focus of your business model. Take a singular product or service. Then plan ways to drive sales. To alleviate risk, avoid temptation of spreading a small business too thin with too many products and services. It is more profitable to select a special offering that produces results.

Al Twitty, President and Radio Producer of Nashville based advertising company, AdvertisingKits.com, started an advertising firm geared for small to medium business. He packaged radio advertising with web design. The combination of traditional and online advertising is a stalwart marketing niche. The innovative advertising medium, serves businesses in all markets of United States.

2. Determine a new method for increasing revenues. Since finding new customers necessitates time, work smarter. Consider marketing toward an existing client-base by adding value. It is more cost effective because it is less expensive than finding new clients. Instead of developing a new product line, increase sales by running specials existing products or services.

For instance, if a business sells sunglasses, it is best to run a promotion such as “buy one and get second one free.” It is more effective because it allows accruement of more sales without compromising profit. Another intelligent marketing strategy for driving sales and loyalty are complimentary product offerings or reward points. In example, offer customers a free product for every $100 purchase.

3. Develop a product line to feature corresponding and related products or services. After you have achieved success in delivering products and services that your clientele adores, use opportunity to launch complementary products that expand appeal of your offerings.

4. Conquer other markets. If your target audience is geared toward large corporations, expand market focus. For instance, an Internet marketing company, NeMEDia.com promotes major retailers and merchant based businesses, online. The success of his firm gave owner, Hamlet Batista idea to share his secret with other online marketers. As a result, he expanded his target market by developing search engine optimization software called RankSense (coming soon at RankSense.com).